TikTok for Business. 4 Reasons Why Your Business Should Have a Profile on This Platform

Since the end of 2019, TikTok began to position itself among the preferred social platforms. In fact, in 2020 it ranked first among the most downloaded social networks accumulating more than 2.6 billion downloads between Android and iOS devices worldwide.

TikTok is available in more than 150 countries and in 75 languages. According to Oberloo, in January 2021, TikTok reported having 689 million active users (DataReportal, 2021). It should be highlighted that this data does not include the Chinese version of the platform, whose name is Douyin.

Actually, between Tiktok and Douyin they add up to approximately 1.29 billion active users worldwide.

This information gives food for thought. That is why in this blog I will show you some reasons why your business should be on TikTok.

1.International reach

As we mentioned before, TikTok is available in more than 150 countries. The positive thing about this is that viral videos on this platform can reach hundreds or thousands of people around the world.

So if you are interested in reaching international markets, TikTok is for you.

2. Greater focus on brands

This platform is beginning to focus on the marketing of brands, providing them with a friendly space. Today you can include the link to your official site and increase traffic to your page. In addition, TikTok Ads allows you to configure advertising for your brand, you can find the option of the button ‘‘shop now’’ in the videos of the tiktokers. These functions make the application a space where you can get more than branding and visibility of your business.

3. Protagonism of video marketing

It is proven that a video causes a greater impact on the mind of the consumer, it is said that people remember approximately 20% of what they hear and 30% of what they see. But they will remember 70% of what they hear and see at the same time.

Research shows that 86% of people would enjoy watching more brand videos, so video marketing is a trend that will continue for a long time.

TikTok is a special platform for video marketing, but unlike YouTube or Instagram, where the quality of photos and videos define the success of the post, in TikTok, you should focus on creating original and fun content, according to the message you want to send as a business.

4. Low competition

The amount of advertising on TikTok is nothing compared to other social networks, so users are not tired of advertising. Also, the number of registered company profiles is not very high, so the competition remains low on this platform.

In addition, is the high level of engagement that TikTok posts reach, therefore, perhaps you could agree that this is the ideal time to start using TikTok for your business.

TikTok is among the most popular social networks and will continue to be for a long time. Learn more about the benefits and opportunities it offers to companies that decide to expand their marketing channels to different platforms and you will probably decide that this social network is what will make the difference in your next marketing strategies.

Stay close, we will continue to upload content about TikTok for businesses because we want you to be successful in your campaigns.

Follow us on social networks and leave us a comment to know what you think about this type of content.

The Benefits of Integrating Online Payment Solutions Into Your Business

As we move further and further into a new digital age, businesses need to adapt and improve their practices with the ever-changing environment. You no longer need a brick-and-mortar storefront to build a booming enterprise, today, we have eCommerce and eBusiness at the center of how consumers shop and make their everyday purchases. 

Key Piece of Functionality: Digital Payments 

The capabilities of processing digital payments are an essential piece to creating a business that runs efficiently and effectively in today’s consumption environment. Any platform that involves your organization, whether that be your website or even your app, should have the ability to transfer financial information to your company’s backend. It is a driving force to have consumer information on hand and is essential to maintaining accurate and current records and data. 

Online Payment Solutions

Here at ISU Corp, we have the expertise and knowledge to be an asset on your digital payment journey. We can create the right custom digital payment process for you: this could look like Paypal integration, or implementing the ability to collect credit card information straight through your site. 

Full Integration 

Our online payment solutions can provide your business with the tools to seamlessly integrate your website or mobile/web applications with third-party payment services. Online payment solutions provided by ISU Corp prides themselves on their ease of use and smooth integration into your business and its needs.  

Simplified Experience 

We are providing businesses with the opportunity to store all payment information locally. This could be straight through your website or even in your business’ mobile/web application. 

Scalable Usage 

Our programming supports its usage under high volumes to ensure large or growing clienteles will be able to access these services. Banks or even billing companies can successfully utilize our online payment solutions as we strive to work under high-volume conditions. 

Our Partners 

At ISU Corp, our partnerships ensure we consistently work to add value and increase innovation within our online payment solutions. Our software programmers are talented and experienced in developing payment integration services. We work with a Canadian Card Service whose mission is “to help our clients grow their business online by providing innovative and cost-effective solutions that will make them competitive in the E-Commerce landscape”. 

In Conclusion: Online Payment Solutions Cultivate Growth 

ISU Corp creates online payment solutions that cultivate productivity and growth for businesses in this technology-driven atmosphere. We are here to seamlessly integrate digital payments into your business environment and ensure you are up-to-date and adapting to what your consumers need the most.

Reach out to us at https://www.isucorp.ca/online-payment-solutions. 

THE FUTURE OF SKYPE IN BUSINESSES

Skype has been the communication method of choice for businesses all over for many years. However, in 2017 it was announced by Microsoft that they were going to transition to using Microsoft Teams. The overall goal of this transition is to eventually replace Skype for Business completely. The definitive end-date to retire Skype for Business is July 31, 2021.    

From the way they announced Microsoft Teams eventually taking over, the future of Skype for Business has been uncertain especially to our loyal customers, which have brought questions to the table like “how will this affect them.”

The first step in the future of Skype for Business is Microsoft will onboard any and all new Office 365 customers directly to Teams for chat, meetings, and calling capabilities. By doing this, it will not affect any of the current Skype for Business Online customers, they will still have the ability to use the service until the retirement date.

Okay, but why is Microsoft switching from Skype for Business to Teams?

In short, Microsoft saw an opportunity to provide organizations with a consolidated program for their teamwork. There have been various updates to the Teams platform that will replace Skype for Business and that will combine the critical business communication capabilities of Skype. Capabilities like the collaboration tools, app integrations, and file storage and sharing of Microsoft Teams.

Microsoft Teams is a modern Cloud infrastructure, and it will allow for new experiences for meetings and calling opportunities. By doing this, it will make for better use of the user’s valuable time.

What does this transition mean for existing Office 365 customers?

If you are a current Office 365 customer using Skype for Business and Teams, you’ll notice that Microsoft will be integrating new voice, video, and meeting capabilities to the Teams platform. Some of these changes may have already occurred.

How long will it take to fully upgrade my organization to Teams?

Ultimately, that will be based on your specific business needs. This is because there is no end-of-support date set by Microsoft at this time, and the future of Skype for Business is still fluid, meaning that you can choose when and how you want to migrate your organization to Teams.

Microsoft is however encouraging customers to begin using Teams independently or simultaneously with Skype for Business.

Should I do anything to prepare for the upgrade to Teams?

Definitely start out with simultaneously using Teams with Skype for Business, to get used to the Teams platform. When you’re ready to fully move to Teams, Microsoft has developed two main upgrade paths to help ease the transition.

Upgrade Basic

Designed for smaller organizations who only use Skype for Business Online for chat and meetings. This is an accelerated action plan for transitioning to Teams. With this plan, it includes core activities and resources that are designed with the intention you’ll be upgrading your entire organization at once. In a timeframe of around 30-45 days.

Upgrade Pro

Designed for larger organizations, or those with a more complex deployment of Skype for Business. This is a more prolonged upgrade plan, which offers more details for every step as well as the planning resources. The timeframe of this plan is between 120-150 days.

It is recommended when preparing to upgrade to Teams, you consider both these upgrade paths to determine which one better fits your organizational needs. Our experts can help you explore your options and decide the correct action plan.

Now, what will happen after my users upgrade to Teams?

In the beginning months, your administrators will have access to a “Teams Only” mode within your Office 365 Admin Portal. To wrap up the upgrade to Teams, you will be required to enable Teams only for each of your users.

When you do this, a number of things will happen including:

• The Skype for Business client will be disabled for use, and all calls and messages will be through Teams. However, any business meetings that were scheduled through Skype before transitioning will still operate through Skype for Business.

• Any new meetings scheduled on Outlook will be through Teams

• Any attempts to sign in to Skype for Business, a notification will be sent, saying that they’ve been upgraded to Teams.

• Users will then need to manually uninstall the Skype for Business Client for their devices

One of the most popular questions asked is if Teams are compatible with Phone System and Calling plans? And yes, it is, Microsoft has integrated a phone system and calling abilities to Teams.

If you need more help with the transition from Skype to Teams, Microsoft has developed a lot of content for helping companies switch. Including a “Skype for Business to Microsoft Teams Capabilities Roadmap.”

If you still have questions, reach out to one of our experts at ISU Corp and we can give you an in-depth introduction to the transition.