Since the end of 2019, TikTok began to position itself among the preferred social platforms. In fact, in 2020 it ranked first among the most downloaded social networks accumulating more than 2.6 billion downloads between Android and iOS devices worldwide.
TikTok is available in more than 150 countries and in 75 languages. According to Oberloo, in January 2021, TikTok reported having 689 million active users (DataReportal, 2021). It should be highlighted that this data does not include the Chinese version of the platform, whose name is Douyin.
Actually, between Tiktok and Douyin they add up to approximately 1.29 billion active users worldwide.
This information gives food for thought. That is why in this blog I will show you some reasons why your business should be on TikTok.
1.International reach
As we mentioned before, TikTok is available in more than 150 countries. The positive thing about this is that viral videos on this platform can reach hundreds or thousands of people around the world.
So if you are interested in reaching international markets, TikTok is for you.
2. Greater focus on brands
This platform is beginning to focus on the marketing of brands, providing them with a friendly space. Today you can include the link to your official site and increase traffic to your page. In addition, TikTok Ads allows you to configure advertising for your brand, you can find the option of the button ‘‘shop now’’ in the videos of the tiktokers. These functions make the application a space where you can get more than branding and visibility of your business.
3. Protagonism of video marketing
It is proven that a video causes a greater impact on the mind of the consumer, it is said that people remember approximately 20% of what they hear and 30% of what they see. But they will remember 70% of what they hear and see at the same time.
Research shows that 86% of people would enjoy watching more brand videos, so video marketing is a trend that will continue for a long time.
TikTok is a special platform for video marketing, but unlike YouTube or Instagram, where the quality of photos and videos define the success of the post, in TikTok, you should focus on creating original and fun content, according to the message you want to send as a business.
4. Low competition
The amount of advertising on TikTok is nothing compared to other social networks, so users are not tired of advertising. Also, the number of registered company profiles is not very high, so the competition remains low on this platform.
In addition, is the high level of engagement that TikTok posts reach, therefore, perhaps you could agree that this is the ideal time to start using TikTok for your business.
TikTok is among the most popular social networks and will continue to be for a long time. Learn more about the benefits and opportunities it offers to companies that decide to expand their marketing channels to different platforms and you will probably decide that this social network is what will make the difference in your next marketing strategies.
Stay close, we will continue to upload content about TikTok for businesses because we want you to be successful in your campaigns.
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