Sales & Marketing

Get into MASSIVE ACTION!

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Get out of balance! More is better, less is nothing. People that are trying to convince you to slow down and not work so hard want you to live a mediocre life.

 

4 Degrees of Action: 

1. Right action

2. Wrong action

3. No action

4. Massive action

 

To get something, you have to do something. Most people don’t want to have problems; instead, focus on wanting better problems. Doing too much will not fail you, doing too little will always fail you. Go massive, or you end up passive.

Decide to produce something. Production builds confidence, creates security and gives people a sense of hope. Produce it in massive quantities! When you start getting criticism, you’re on the right track. “You’re working too hard, working too many hours, going too far!” People who tell you these things are mediocre and can’t reach up to more.  

Take MASSIVE action so you can get new problems!

 

The 10x Rule

Don’t put too much attention on too little. Make extraordinary and unreasonable amounts of action. If you haven’t gotten the result, you’re not doing enough. Do anything it takes to get the result.

 

Working your power base

Everyone has a power base. People that are familiar to you:

  • Family
  • Friends
  • Relatives
  • Past associates
  • People you went to school with
  • Past employers
  • Members of clubs
  • Neighbors
  • Organizations
  • Church
  • Work it!
  • Use it!
  • Mine it!
  •  

Don’t abandon those people in your power base. You can do things with your power base that you can’t do with unfamiliars.

Make your list FIRST. Then, make contact. Don’t sell them something, the purpose is to renew your power base. You’re not just selling to them, you are selling solutions to their problems.

10 of your friends x 3.8 average people in household = 38 people who could buy your solutions.

Complaints are one of the most overlooked opportunity for a sale. Use problems as a way to create opportunities. People find comfort in familiarity. Customers love it when you already know what they expect!

Stay in touch with the people in your power base, especially past customers. Birthday calls, gifts, follow-ups, etc.

 

One of the core values we have as a company is to inspire and empower people in all aspects of their lives. Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

YOU are in control of your time.

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Time isn’t the main thing; it’s the only thing.
— Miles Davis

Maximize every minute of every day... time is money so we need to use it wisely, make the most of it and be in control of time so we are able to accomplish the most. Grant explains that even on your lunch break there is an opportunity to increase your sales.

His idea of NESTING is repetitively visiting the same place over and over again until you are familiar with everyone there. Have lunch in places where potential customers congregate. You need to spend time with customers, reach UP!

Go to places where qualified buyers would go. This provides you with the opportunity to go out and be seen.

 

We need to use every moment to sell.
How much time are you wasting?
A way to measure the time we waste on a daily basis is to record every time you find yourself doing something that wasteful; smoke break, coffee break, facebook, doodling, etc.

 

He who makes the most of time accomplishes the most.

YOU are in control of your time.

 

 

One of the core values we have as a company is to inspire and empower people in all aspects of their lives. Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

What’s your take on Sales? Professional or Amateur?

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You wouldn’t believe that most career professionals don’t know very much about selling. To become a great salesperson, you not only need to be committed to the profession but also have dedication and willingness to learn. Not to mention to have a desire to be great.

“Commitments cannot take place without an action to follow”

 

In order to become great--you need to commit.
Committing is devoting oneself completely to something.
A professional devotes themselves all the way to a career in selling.

Grant Cardone defines a professional and an amateur in the following way:

Professional: a person who is engaged in a specified activity as one’s main paid occupation rather than a pastime

Amateur: one who engages in a pursuit, study, science/sport as a pastime rather than a profession OR someone lacking experience and competence in an art/science

 

To move from an amateur to a professional, observe, take notes, look for patterns, study.

Did you know that once you neglect anything, you will start to dislike it?

Grant made a point. Once you are completely committed to your career, you will see results immediately. Become a fanatic he said; someone who’s insatiable about their commitment to getting something done.

You may come across some people who don’t like selling. They may think it is because they’ve been rejected a few times, or because their lazy, or even because they don’t like people...There are always answers for everything. However, the real reason is actually that they don’t know what they're doing! With this lack of understanding--there’s no control, it leads to undesirable results, ending in the dislike of the idea of selling.

All in all, the first step in success is to eliminate any other options available to you and to JUST COMMIT.

 

 

One of the core values we have as a company is to inspire and empower people in all aspects of their lives. Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca