Use This One Trick to Keep your Business Afloat

There have been plenty of promising businesses rising to the top only to reach the surface of the water belly-up with Xs for eyes. Let’s think about business as the sea and the sky. Start-ups always begin at the bottom of the ocean and struggle to swim higher.  We swim higher and higher until we reach the surface and find that we need to change to be able to fly higher. How do we do that?

It is necessary to change the direction your business is taking. To be able to jump from the water’s surface and soar higher yet, you’ll need to ditch the fins and grow a pair of wings. What does that even mean?

It means that at some point in the growth of your business, you’ll reach a plateau where you remain stagnant and unmoving until you change something. This is the surface of the water. Many businesses fail to change, and that is why you see so many dead fish in the water. OK, think of it like this: let’s say you have a business that sells health products originally targeted to young athletic men. It’s doing okay, but you know you’re not reaching full potential. You notice that your sales are largely made up of middle-aged women trying to lose weight, instead of young men. It would be foolish not to change your marketing strategies to draw more attention from those middle-aged women! It’s a terrible idea to ignore that strong section of your audience just because you don’t want your product to be for that crowd.

Change is a beautiful thing. Change whenever it best benefits your business. Don’t be afraid to harness your ability to adapt to the changing terrain and you will find yourself on the track to success. 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

What's The One Word for Startup Success?

There are tons of people creating startup companies, many of which don’t manage to take off. This shouldn’t discourage you because failing is part of the process that leads to success. A lot of startup companies that didn’t succeed failed to focus on the most important word…“TRACTION”.

Traction is a sign that your company is taking off. Let me explain: it can be measured in the number of users, downloads, searches, etc. it all depends on what field you’re in. Many companies focus on creating the perfect product and all the money goes into the creation process. This is a huge mistake because you could have the best product in the world, but if nobody knows about it, it won’t be long before your company goes down. The solution is to focus heavily on traction, get creative and find ways to exponentially increase your company. Look into advertising methods that are in line with your target user base, and start exposing yourself.

Look at your company and find out how much budget you're allocating towards “traction” and be honest with yourself to see how much more you need to put in. Focusing on traction is not only great to get your company off the ground but it also helps to see if your product actually has a need in the market, allowing you to fail faster and move on or pivot your idea into a success.

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

How to Get Fans and Create a Passionate Community

If you’re someone who writes blogs, posts videos or podcasts, I have a wonderful little tip for you to help you gain traction: create a community. Creating a community around your content can make beautiful things happen. When a bunch of people all gathered together to talk about their common passion, with your content right in the middle of that conversation, you’re going to get tons of views. But, hold on a second.

How do you create a community? To create a community, you have to dig through the Internet looking for people who are talking about the same topic as your content. You have to interact with as many of those people as possible. Don’t go spamming them, have conversations about what you have in common. Go to Twitter, Facebook, Tumblr, all of Google looking for the people that would be interested in reading your blog, watching your videos, or listening to your podcasts! Take all the time you have to read what other people are saying about the topic, comment on their posts and go into chats to draw people towards your content.

Be smart about how you interact with the Internet. You have to be an expert on the topic of your content and make it known how knowledgeable you really are. I’m not saying brag and act snobbish; just make intelligent responses that others would appreciate. Introduce yourself to others online, and once you’ve had a connection, direct them back to your content. By that time, they should know that you are really passionate, and will be interested in what else you have to say on the topic.

This will gather people to make the community you wanted. From there, assuming that you’re posting high-quality content on a regular basis, your community will only grow. The first few people that start viewing your stuff will tell their friends about you, and if you encourage it enough, they’ll share your content right on their own social media accounts. What you want are retweets, likes, and shares. With those, your content is exposed to more and more people until you’ve got large numbers of regular viewers anticipating your next post. Keep up the valuable content, and get yourself wherever you can find your potential fans. 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca