How to Grow Your List

Collecting an email list for your company is crucial because unlike social media you own it. Don't get me wrong social media is very important and has its place, but if you don't have an email list you are losing a lot of potential clients. In order to start growing your list you are going to need to do three things:

 1. Provide Value!

Don't just assume people are going to give you their email address for no reason, a lot of times company make this mistake and it leaves them with fewer people signed up. Make sure to highlight what they will get if they sign up it could be anything (Video, Ebook, Skype Chat etc...). The best way to find out what they want is to put yourself in your target markets shoes and give them something they will find beneficial. Also once they are on the list only send them content that is interesting to them, nobody likes spam and that's a way to get automatically unsubscribed. 

 2. Require Less Fields

It is proven that the more fields you get a person to fill-in in order to sign up, the fewer people will actually do it.  So in order to maximize your results just have one field for their email address and that's it. You'll be surprised how much a difference that will make.

3. Use Landing Pages

Using landing pages will boost your results because they are simple and get the user to do just one specified action. In order to have this work in your favor, it is important to keep your landing pages clean and have only the necessary amount of information needed, to let them know what value they will get for signing up. Some great companies that let you make landing pages very quickly are Leadpages and Instapage.

If you apply these three things consistently you will start generating a lot more people on your list. Also, remember to keep testing different things and tracking them. If one landing page isn't working or the phrasing for your website is not providing results... change it up and keep tracking it, eventually, through trial and error, you will find something that will make your list grow to a point you never thought was possible.

If you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

Happy Mailing!
Cheers.

5 Ways Custom Software Development Benefits Your Business

What happens when a generic, one-size-fits all program is used for a business? Well, with every business having different needs, it doesn’t work nearly as well as it would if custom software development were used instead. Every business has it’s own unique needs and problems, and making a solution to your specific problems is the best way to overcome them and better the efficiency and productivity of your business.

There are five key benefits that come with utilizing custom software development:

1. Custom design

Having the software created for your sole use is the equivalent to getting a suit made to fit your body perfectly. It can cover every necessity that it needs, and if there is an issue with it, it can be solved and improved right away.

1. Low-cost

Having a custom software could seem like it is more costly than your average product, but the long term investment is invaluable. Plus, the fees for licensing and use of a product anyone can use may very well pass the price of a custom software. Why not have your very own software that does exactly what you need it to do?

1. Upkeep

You can ensure that your software be maintained for however long you need. With a generic software, you don’t have the control to decide whether or not something needs fixing or updating. That is completely up to the software developer that is supplying the application to you.

1. Integration

Businesses can have a software that integrates with other applications to create the most useful and efficient program possible. This is a giant benefit to having custom software.

1. Support

A business can rest easy knowing that they have access to the team that made their software, and that any problems can be fixed quickly and efficiently because of this direct communication.

These are just five general benefits that come with custom software development, but the specific benefits it possibly has for your business could be countless.

Be Strategic to Surpass The Competition

Strategic Managers create value by re-imaging the industry, they come up with superior business models – by devising new ways of doing business. They provide unique products or services for which customers are happy to pay a premium, or they cut costs without reducing quality, or ideally, the do both: they sell for more and produce for less. 

Strategic Managers value thought above action, the never let action (or conformity) drive out thought. They think very hard on how to do more with less – strategic thinking. They usually don’t follow routines like most Managers tend to do. Strategic Managers are ambitious.

Strategic thinking is however only the first step that Strategic Managers take, due to the fact that Strategic Managers tend to be ambitious, the usually “force” themselves to commit to something unfamiliar with determination.

With those elements in place a Strategic Manager is usually able to create new or better business models - as long as it leads to higher prices and lower costs or a combination of both.  Innovative ideas are only good when producing the desired results.

Strategic Managers are usually:

• Highly collaborative
• They possess disciplined authenticity
• Their economic models work
• They appeal to customers in different and new ways