A lot of people use social media without knowing what they're doing. From one perspective social media is very straight forward and easy to use, but the people that use it blindly aren't making any progress within their business goals. In order to be successful in social it is crucial to know the main principles!

Here let me give them to you (try to take mental notes):

1. Attract

Pass the eye scan test by using an attractive title

2. Engage

Share content through the power of story telling

3. Connect

Bring out the human side in you

4. Convert

Have a call-to-action

5. Retain

Keep them interested once they follow you by using the 3E’s (Educate, Entertain, Empower)

Overall the goal should be to create super fans, you can do this by using the human element (make 1 in every 5 posts a personal post), becoming an authority, encouraging fan dialogue, and spreading the word (Create giveaways).

Now that you know what to do, always keep them in mind and watch how your results will boost. If you are worried you'll forget then just bookmark this page and rename it "Read Before Posting!" you'll always be able to have a quick refresher and know exactly what to do, cheers.

In order to gain trust, credibility and truly standout as a business you have to have outstanding service. The customer always has to come first. Make sure that every area of your service as a business is up to a high standard, it is crucial to success.

Here are some areas in your "service" to have in mind:

Methods and tools: you are expected to have them in place to measure the quality of service you provide and response you provide

Responsiveness: your clients and customers expect you to be responsive, they expect you to respond to their calls and emails.

Credentials: depending on your profession, credentials might be expected or assumed more in some fields than in others; in the medical, legal or financialfields credentials are of high importance.

Client importance: no matter what, make your clients always feel important – it should be a given.

Appropriate price: people do not always by based on lowest price, price is only part of the whole package; by itself, offering the lowest price is not going to help establish credibility – in fact, many potential clients may be leery if your prices are significantly below market value.

For more information on our consulting services, please visit www.isucorp.ca

Written by John Krumbach,
VP of Finances, ISU Corp

5 Key Principles for Mastering Social Media

Using Outstanding Service to Gain Success