Simple Tips to Help Get More Views on YouTube

YouTube is an amazing website, it houses millions of creators and content makers alike. If used effectively it can be a great way to promote you and you’re brand, but the only problem is that landing big can be quite hard and challenging. 

Marketers are always in search and trying to find ways to generate more views on YouTube, boosting your content is very important if you want to be landing your target audience. 

Even then only about 9% of small businesses use YouTube to promote their brand, even with millions of active users who use the website. 

If your videos aren’t getting any views, there’s a good chance you’re videos are missing something and not sticking with people, then they click off. One thing to remember for the YouTube algorithm is that your videos only get promoted to people’s recommendations if people are actively engaging with your content via commenting, sharing the video around, leaving likes, etc. 

In this post, we will cover the basics and the fundamentals that will help you in the long run and after reading you will be left confident, in generating more views on YouTube. 

Great Content Gets More Views 

This should be obvious, we should all strive and create quality content for others to enjoy is the motto, but it’s something that a lot of people on social media ignore. 

If you want to get more views, you have to strive to create good content. If you can start doing that, it makes getting views a lot easier because you want people to have a reason to come back and watch your videos. 

Go and feel free to check out InVideo, it’s an easy editing software that anyone with no editing experience can easily use. They offer many different solutions and features that can help make your videos look great. This is an asset because good editing is key to keeping your viewers engaged and keep watching your video. 

Don’t be over-obsessed about the length of your video, if your content is engaging and interesting to watch, this should never be a problem for you. If people like what they’re watching they won’t mind spending a long time watching it. 

The same is applied to the production value of your video.

Video Production Isn’t Everything 

You will probably hear a lot from content creators, that everything needs to be the highest quality to get big, which isn’t all true. You can still make great videos with a limited amount of resources. 

Many markets put a lot of money into their videos, so it’s top-quality content but you can still make good content even if it’s not on the same budget. YouTube is forgiving those who make good content. 

When your video starts to get more traction, then start putting more time and money into your production because you don’t want to be putting in your time into something that won’t be worth the effort. 

Make sure you have good audio quality because nothing makes people click off faster than bad audio, so make sure to invest in a microphone for yourself. If you are making a screen-catching video, have good resolution and good audio. 

If your style of video is going to be a slide show make sure to have strong photo’s and minimalistic text to keep the viewer’s attention because no one wants to be reading a wall of text, that’s just too boring and we don’t want our viewers to be sleeping through the video. Haiku Deck is a good tool for this kind of content. Custom thumbnails are great for helping people remember your brand. 

Focus On The Value Above Anything Else

For any kind of content that you are doing, you want to be able to provide something new to the table because there are many others who are doing the same thing as well. You want to be making yourself stand out amongst the crowd and proved value, showing your views why they should watch your content instead of others. 

What can you provide them with that will be useful and interesting? 

Take time to look at blog posts that are in your niche and see what have they done to be able to be successful. Use websites like Buzzsumo, or look at YouTube videos to get inspired by them and take what they have and reach to create even better videos. 

Optimizing Your Youtube Videos 

Very important things that you should always be adding to you’re video’s 

● Title 

● Tags

● Description 

● Thumbnail 

When it comes to these main 4, always try to keep things as simple as possible. 

The most important thing is to have a good thumbnail that catches the attention of your viewer, it needs to be strong and clear and make you want to click on it. 

Titles are the second most important because once you catch the viewer’s attention, they will want to read the title about the contents of the video itself. Having a catchy title can help generate more clicks on your video. 

Tags are a great resource to help get your video to reach people’s recommendations, try to use 10-12 max and make sure they are related to your topic. 

A good description should look like:

● Put any links that you need to put on your video at the top 

● Your first keyword should be in the first 25 words 

● The description should be 250 words max 

● Make to include your keyword 3-4 times 

Another tip would be to put timestamps for sections in your video, that way viewers can find the interesting parts and skip to them. 

Promote Your Videos

Any social media you have such as Instagram, Facebook, Twitter, etc. Have a website? Do the same as well! You should always be promoting your video as much as possible, the wider the audience the better. Even using YouTube’s community page is a good way for your subscribers to know that a new video is coming up. 

Try even experimenting with YouTube ads, those can definitely help with reaching people who have never seen your content and maybe even complied to go and check your channel for themselves. 

Conclusion

YouTube can be a tricky website to get big since there are many downfalls that could happen. Getting more views is a complex process on its own and it is hard to nail.

Hopefully, you can now feel more confident and have a better sense of how the YouTube landscape is with these tips and tricks, but make sure to make it your priority to keep creating top-quality content. If you can keep focusing on that you will do great. 

Did you find any of these tips useful? If so feel free to comment down below about the ones that you will be using and if you have any suggestions on other tips as well, comment on those too! We would love to hear them! 

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The Top 3 Entrepreneurs of The 20th Century

Could you imagine a world without electricity? Could you believe that at some point in history to take a photo you needed a device the size of a microwave? For the new generations, these questions are unthinkable, they were born with all the basic technologies and they grew up to enjoy the development of new incredible devices and tools that make the 21st century, in the history of humanity, the best period to live.

In this blog, I will share with you the story of 3 entrepreneurs of the 20th century who impacted the world like no one before.

1.Thomas Edison 

Thomas Edison was not only a brilliant and renowned inventor but he was also considered one of America's leading entrepreneurs and innovators.

Thomas Edison acquired a record number of 1,093 patents. He was responsible for developing many modern devices such as car batteries, movies, music recorders, and brought home electricity to life, laying the foundation for the modern electrical world.

By 1870, Edison had acquired a reputation as a first-rate inventor, working as a freelance businessman and managing several machinists in a small laboratory. He formed various alliances and developed products for different companies, such as the Western Union Telegraph Company.

In 1880 he founded his own electric company called the Edison Illuminating Company, known as the first investor-owned electric utility.

2. Henry Ford

Although Henry Ford did not invent the automobile or the assembly line, he was responsible for transforming the concept of owning a car.

With some experience working for different automobile companies, and after two failed company attempts, in 1903 Ford founded his third automobile company, called Ford Motor Company. A variety of improved car models were released before Ford could achieve his vision of building a better, cheaper car for the multitude, and in 1908 he came up with the Model T.

At first, the cost of this car model was about $850 dollars, approximately $1,200 less than most cars at the time. Actually, the Model T was the first car most people could afford.

Ford's progressive idea of ​​cutting costs and offering the least expensive product led him to pay his workers a salary commensurate with the cost of the car, therefore they could buy the car they produced. This innovative idea allowed Ford Motor Company to produce and sell more cars than any other automobile company.

3. George Eastman

George Eastman is considered the pioneer of popular photography and motion picture film, he was a philanthropist and entrepreneur whose work had a huge impact on modern photography.

At 23, he bought a photographic outfit at the suggestion of a co-worker. He was supposed to take a vacation trip to Santo Domingo, but he never went. However, after acquiring all the photo-taking equipment and noticing how awkward and complicated the process of taking and developing photos was, he decided to start looking for ways to improve it.

After 3 years of experimenting, in 1880, he invented and patented the dry-plate coating machine.

Almost a year later, with the financial help of Henry Strong, Goerge Eastman formed the Eastman Dry Plate and Film Company, later known as the Eastman Kodak Company in 1892.

This company revolutionized photography and made it more accessible by creating easy-to-use cameras and developing a flexible film that helped launch the motion picture industry.

In conclusion, the world we know today would not be possible without all the work of talented entrepreneurs who saw opportunities for the future and innovated to improve people's lives. Entrepreneurs like Thomas Edison, Henry Ford, and George Eastman built the base for later technological development that made possible the life we know today.

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Canada’s Entrepreneur Boom

Across the world, every country has been affected by Covid-19 in one way or another. Now that we are nearing 2 years since the start of this game-changer, we are seeing the aftermath effects of how Covid-19 affected business, and it may not be what you expected…

Countries all over the world are seeing an increase in new startups! Now, this also follows a trend of many businesses closing, but this just goes to show that if your business isn’t keeping up with new technologies, you’re likely to fall behind and become one of these statistics. According to the University of London, over 400,000 start-ups opened in 2020 alone and this trend was also seen in other countries like Germany, France, Japan, and the US. One country they didn’t mention though was Canada who has had an extreme jump in venture capital investments over the 2 years.

Canada’s Start-up Boom

There is a dramatic increase of new start-ups entering the market worldwide but especially in Canada. The country famous for the creation of big businesses such as Blackberry, Shopify, and Wealthsimple Financial, has in the past had increasing start-up numbers but there has been a significant jump in 2021. 

In Canada’s Q1 alone the jump was already visible as shown in the graph below but as we’ve reached the end of Q3, in Toronto alone capital venture investments reached $4.1 Billion. To give a comparison, this new amount raised is 281% higher than the total from 2020 and the year isn’t over yet.

A Brief Look Into Waterloo, Ontario

With most major cities like Toronto and Vancouver grabbing the headlines, it is easy for a small city like Waterloo to go undetected but in fact, its size doesn't do it justice for the leaps and bounds it is taking with new start-ups.

Apart from Silicon Valley, California, Waterloo is the next highest density of startups worldwide and this continues to hold true because of the region's ability to foster growth, funding options, and incubator resources such as Communitech.

What Does This Mean For Canadians?

Typically more business means more jobs, therefore with this influx of businesses getting funding, we could hope to see a large surge in available jobs in the tech industry for Canadians. Although, with the increase of desirable jobs comes new people moving to areas such as Waterloo, Ontario. For people living in areas like this they may not like this surge, but with growth comes growing pains and as the region is used to new expansion the people are sure to enjoy the benefits of new infrastructure.

Conclusion

As new businesses are starting up it is crucial that businesses across the world must also be adapting to keep from falling behind and becoming one of the businesses left forced to close their doors. 

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