Business

Adapting To Go Mobile

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To go mobile there are two different technical solutions, Dynamic Serving, and Responsible Web Design. Of course, there are advantages and disadvantages to each. 

Responsive Web Design regardless if the customer is on a laptop or smartphone, the server sends the same CSS files and HTML. To fit smaller screens, a module called Media Queries, released with CSS3 is used to modify the visual presentation. Media Queries ignores CSS declarations for larger displays when the width is less than the “breakpoint”, the predetermined number of pixels. Elements can be deleted, resized, or modified if they are unnecessary on smaller screens. 

Dynamic Serving determines if it is dealing with a laptop or smartphone by looking for the HTTP header and User-Agent value. Depending on the User-Agent value, the server will send out different JS code, HTML, media files, and CSS. Unlike Responsive web design, desktop and mobile users will get different content from the same URL. 

Some advantages of Dynamic Serving are: 

- Has superior performance 

- Is an either-or solution 

- Optimizes interaction 

- Is the best of both worlds 

Some disadvantages of Dynamic Serving are: 

- Cost 

- Failed detection 

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Google prefers Responsive Web Design, so which will you choose? Think about your clients, if they are using mostly mobile devices, go with Dynamic Serving. If your site is simple, requires little interaction and you are on a smaller budget, choose Responsive Web Design. When choosing, think about your site and budget.

To learn more on how to go mobile or other software inquiries feel free to reach out!

 
 
 

8 Remote Work Tools For Software Developers

Working remotely is no longer related to a business decision to save money and time, since the last year it has become a frequent reality for millions of people in need of keeping human lives safe and supporting the maintenance and progress of the economy.

Fortunately, working remotely is easier than ever before. And if you know in advance any of the tools that I will be writing about today, you can agree that remote work tools increase productivity. The better the tool, the more benefit you can get out of working hours. That is why I selected some of the greatest tools I found in my research, that would help you to improve communication with your team and speed up the accomplishment of software development tasks.

Communication

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  1. Slack is one of the most used remote work tools. It was launched in 2013 and it is primarily aimed at freelancers and small and medium-sized businesses. It currently has 10 million daily active users worldwide and can become also in your online office, helping you to build a digital workspace to facilitate communication and task sharing.

  2. Skype is also another wonderful communication tool, whether you are a freelancer or a company with thousands of workers, using Skype will bring many advantages to the development of tasks. With this tool, you can make traditional calls and video calls between Skype users anywhere in the world, it also has instant messaging functionality and allows you to share large files, whether they are documents, audio, images, or videos.

  3. HubLinked is a central digital office that makes it easy for each team to learn, share, organize information, and prioritize tasks. It is cloud-based and mobile-friendly, allowing you to access your work from anywhere.

  4. Loom is a video recording tool that allows you to record your camera, desktop, and microphone at the same time, which makes it a very useful tool for instructional videos to guide anyone through a certain procedure.

Task Administration

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  1. Jira is a tool designed to assist teams in managing work, from requirements management and test cases to software development. It allows you to plan, monitor, and manage all software development projects from the same tool. Moreover, can be integrated with Outlook, GitHub, and Salesforce

  2. Team Foundation Server (TFS) is a product created by Microsoft in 2005 that provides technologies that help different teams to collaborate on the creation or completion of a project. Among the main elements that it includes, we can mention source code management, project management, generation of tests and reports, as well as version management.

Version Control

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  1. Git is a version control software created by Linus Torvalds, designed to keep track of changes in computer files. In other words, GIT is a system that allows you to organize the working code, in addition to its history and evolution, it allows you to access the different versions that exist of the existing project and you can also add new functionalities without necessarily altering the stable version.

  2. Subversion (SVN) is a software versioning and revision control system. It is widely used among software developers to maintain current and historical versions of files such as web pages, documentation, and source code. In fact, it allows you to maintain versions of files and directories, as well as the metadata associated with the directories. It also has the ability to work with HTTP in addition to its own protocol, which allows universal access possibilities. 

Did you know these tools already? In case you are interested in knowing more about any of them, especially Hublinked, contact us.

 
 
 

SEO Conferences in Toronto

One of the best approaches you can follow to extend your expertise in SEO is by attending live conferences and events. This helps you to ask questions of more experienced CEOs in your area, as well as network and build relationships with other CEOs who might be willing to help your own projects in shared ways. 

Any local SEO expert should think about attending the Search Engine Optimization Conferences in Toronto worth attending. Toronto is one of Canada's biggest cities, and it has a sizable quest presence. Though there are several activities to choose from, determining which search engine optimization conferences in Toronto are worth attending can be challenging.

Digimarcon Canada

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Digimarcon is one of the best conferences to visit for a holistic view of SEO since it features speakers on a broad range of SEO-related topics. They have a wide range of speakers, some of whom are only tenuously linked to SEO, such as Content Strategy, Web Experience Management, Mobile Marketing, Social Media, and other subjects. This is a fantastic opportunity for a digital media meeting.

Digital Media Summit

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The New Media Summit, which is close to Digimarcon, is a digital marketing and search engine optimization meeting. The Digital Media Summit, on the other hand, boasts a fantastic lineup of American speakers, as well as immersive seminars and other material that allows you to get a little more out of the event than just seeing a keynote. Another important gain of the Digital Technology Summit is that it is held over a single day. The day is jam-packed with information, and there will be plenty of opportunities to network and interact in between major events. Genuinely, I find it much easier to be active and aware during a one-day conference than it is to be active and aware during multi-day activities.

Inbound Con

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Inbound Con is one of the larger digital marketing conferences we will consider attending. As a single-day affair, it offers a diverse range of speakers and networking events. There is a vast array of valuable knowledge here for advertisement and promotion niches. Although this conference is a little more costly than the other two, the price represents the event's efficiency, so we thought it was wise to include it here.

For more information or questions about SEO, contact us!