Tiktok has 800 million active users monthly and it is estimated that approximately 34% are between 16 and 24 years old, while 32% are between 25 and 34 years old. Although the audience of TikTok is wide, before deciding if it is worth including TikTok in your marketing strategy, you should ask yourself if your audience is already on Tiktok, or even if they will in the near future.
As you can see in the statistical data, TikTok is mostly used by the Z generation. But this should not stop you, since most social networks in their early days had a predominantly young audience. In the end, if you manage to get involved with this platform from the beginning, you will be one step ahead of your competitors and you can increase your audience before the platform is saturated with other promotional content.
If your target audience is already on TikTok, these are some tips that will help you to include this platform in your Marketing Strategy.
1.Learn about your audience on TikTok
It is a good idea to study the platform, and this applies to any social platform in which you want to position your brand. You need to understand how it works, what your competitors do, and how your target audience interacts.
Then define what type of content you should share and make a selection of relevant hashtags to guide your videos.
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It is good to understand that not all businesses are made to have a profile on TikTok. Each social network has different characteristics, even though you don't need to upload high-resolution videos on TikTok, users of this platform are more interested in seeing dynamic and fun content in short videos.
2. Manage all your platforms from the same tool
Starting to use TikTok doesn't mean you should neglect the other platforms your brand is already on. There are different tools that allow you to manage all your social networks from the same place.
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This allows you to control your publications, the comments you receive, and the responses you send so that you maintain a logical order in your actions on the different platforms.
3. Repurpose your content for your different channels
You don't need to double the time you spend creating content. There are video editing applications that allow you to adapt the videos you have created for YouTube, Instagram, or even Facebook, so you will not always need to create a totally new video just for TikTok.
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Make sure to keep the same message on the different channels you are using. Although TikTok is more informal, you must respect your brand, the colors, the language and the type of image you use must correspond to all the content you publish on your social networks to avoid confusion among the audience.
If you want to know more about the opportunities that TikTok offers to companies, you can consult our blog: TikTok for Business. 4 Reasons Why Your Business Should Have a Profile on This Platform.
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