Business

5 North American Cities For Tech Startups to Thrive In

What names come to mind when we think of the places around the world that are considered “tech hubs”? Typically Silicon Valley, Tokyo, Barcelona, or Tel Aviv are all common answers since these places are prominent for innovation. In today’s society, there is a widespread movement toward digital governance of everyday life. With the influence of companies such as Apple, Google, Amazon, and Netflix (to name a few) there is never time to be bored. The consumer market for technology is hot and new companies are constantly popping up to support this market in North America. We must be aware of this future and the cities on the rise with infrastructures to support further advancements.

In a post-pandemic world, the economy is still recovering from the struggle faced by many businesses. The technology sector certainly felt the blow from this as issues with manufacturing and distribution were a big hit. When it comes to an economic downturn, any sign of strength in times of uncertainty is likely to have a ripple effect on morale within an industry. Tech sectors emerging within major cities are a great example. Let’s dive further into it.

Northern California was the largest hub for the technology market for a long time. Today, several cities in North America are coming out strong in the tech sphere. America remains home to the world's biggest technology companies, making it a default attraction for ambitious entrepreneurs looking to launch their businesses. However, startups need to know specifics and certainly won’t limit their long-term growth based on geography. With that being said, here are some cities that may be on their horizon:

Boston

SaaS (Software as a Service) companies such as Akamai, Robin, Hubspot, and SEMRush are just a few of the major organizations settled in Boston, Massachusetts. This is due in part to a couple of reasons. The first is the increase that the city is seeing in graduates from Science, Technology, Engineering, and Mathematics (STEM) related fields. This has opened the talent pool up dramatically. Not to mention that the state is home to Harvard, MIT, Boston College, and Boston University. The city saw an increase of over 7% in employed tech specialists from 2015-2020. A startup looking to build a network and take advantage of a booming market would be wise to consider a future in Boston.

New York

Startups eager to prove themselves to investors will be pleased to know that in 2021, New York City venture-backed companies saw funding of over $52 billion. The majority of the funding was allocated to startups in industries such as software, IT, healthcare, and financial services. The fast-growing tech space in NYC is home to nearly 300,000 jobs with an output of around $125 billion to the economy. This market is extra hot right now, especially with the impetus from those returning or migrating to the city since the recovery from the early days of the pandemic. The next 5 years of this market are unforeseeable but certainly, we can expect to see further growth. 

Toronto

Ranked as the 9th fastest growing tech city in the world and the most multicultural, Toronto Canada is a city that embraces innovation and collaboration. Technology is a focal point of the city's job market, with a 68.9 index score in the tech talent market and accounting for 88,900 jobs from 2016-2021. Additionally, this contributed more than $8 billion in employee wages yearly. Big companies have recognized the city's value which has introduced the city to companies such as Google, Netflix, Uber, Shopify, and Amazon. Now, Toronto is far from the new Silicon Valley which saw $132 billion invested into tech startups in 2021-2022. Toronto sits around the $5.4 billion range but this is still consistent growth year over year, which speaks to the level of talent in the area. 

San Francisco

A primary location for startups in North America is without question San Francisco. Housing Silicon Valley, the San Francisco Bay Area is a notorious tech bubble with companies such as Apple, Google, Microsoft, Uber, and Facebook establishing their headquarters here. The reputation and infrastructure of the area allow for a couple of benefits that include consistent attention from investors and high-quality workers. When it comes to workers, the tech talent pool in the Bay Area is among the largest in the world with over 370,000 tech industry professionals. As well, the proximity of colleges such as Stanford and SFSU makes it a breeding ground for talent in the labour market. 

Vancouver

Startups in Vancouver (nicknamed Techcouver) have seen tremendous growth over the last 10 years, specifically from 2019 - 2020 when the technology sector grew by 21%. The city reported 6% annual growth in the tech hub year over year. Vancouver-based tech companies are certainly making the most of this market as more than ten thousand of them bring in a revenue of more than $23 billion. This has made the city’s tech giants a major contributor to the province's GDP (adding more than $15 billion). Though Vancouver’s tech leaders are not on par with the likes of Toronto (who saw a 26% growth from 2019 - 2020), it is certainly bringing value to the table. 

 
 

What’s Next?

We can see that the tech market brings major profitability to the cities with the markets for it, which then brings attention from big name companies. This leads to jobs which attract citizens and consumers, all of which are in the best interest of a major city. There are numerous places for a startup to get its feet wet and for consumers to locate providers. No longer will anyone have to limit their view of tech hubs to Northern California. When it comes to tech startups, all of this information should scream one-word: potential. Even what seems great right now is likely amid growth and your business could be the next major contributor. 

Written By Ben Brown

We work with successful companies to increase their net profits using exceptional custom software solutions, contact us here to see how we can help your business grow!

 
 
 

What You Need to Know About FinTech Cloud Service Providers

There’s no question that FinTech technology is revolutionizing the financial sector. Whether you’re a consumer, investor or company owner, you must understand the technology supporting this industry. FinTech relies on cloud computing to access services that store data, provide software, and deploy applications. Each of these functions is a pillar in the operations of a FinTech company. 

So what is “the cloud”? Well, if you’re going to understand what it is, you must first understand why and how businesses leverage it. Let’s say you download a FinTech company's app because its payment features are intriguing. As soon as you open the app you’ll likely have to provide personal information. Then, as you use the service over time, the system will accumulate more information and data. This is then stored in the cloud database which can be accessed by any device with an internet connection. An example would be the way you can access your Gmail or Google Docs by simply signing into google.

Before cloud computing, this information would be stored in a single machine referred to as a “legacy system”. This form of computing is neither reliable nor efficient enough to keep up with the demands of consumers today. If your computer died without any information stored in the cloud, all would be lost. You want real-time information and access, whether it’s your bank account, email, even a stock or coin. The desire for this information is multiplied millions of times across users worldwide. Additionally, if your physical device is damaged, it won’t matter from a security standpoint since the information you have stored in the cloud is always accessible. It’s important to note that this technology is not limited to the FinTech industry. Insurance, healthcare, hospitality, e-commerce, real estate, and education are just a few examples of industries taking advantage of this technology. 

The level of data processing handled by cloud computing cannot be controlled by a local service since the demand for this technology has grown. This is where the cloud comes in, a networked group of elements distributed in numerous locations. These elements include (but are not limited to) analytics, regular reporting, risk mitigation, and managing risk anomalies. A large company will have many complex data variables which would benefit from a secure cloud storage system.

So let's go back to setting up your account with that FinTech app. The information you’ve provided is now sent automatically to multiple servers which can then be accessed by any web-based interface. This will allow you to always have access to the service and your information.

With this sense of how the cloud operates, let’s go over the top 3 cloud service providers (ranked by market share) and the number of regions and availability zones:

  1. Amazon Web Service (AWS) - 47.8%

Regions: 26 - Availability Zones: 84

  1. Microsoft Azure - 15.5%

Regions: 60 - Availability Zones: 116

  1. Alibaba Cloud - 7.7%

Regions: 27 - Availability Zones: 84

With this data in mind let’s begin to dive deeper into what each provider offers:

Amazon Web Service (AWS)

This is the top choice when it comes to cloud computing services. Companies such as Twitch, Netflix, LinkedIn, Facebook, and many more all use AWS. Why is that? 

Background:

Amazon founded AWS in 2006 which made it one of the first cloud computing services. This attracted investors early on which allowed AWS to establish a dominant position over their competition.

Strengths:

AWS is a highly powerful system but the two major draws include scalability and elasticity. The scalability component is seen in the ability to add new servers in just minutes when resources become constrained. This ensures that the application is always available and can handle heavy traffic. 

Depending on the needs of your application, AWS can conform to the necessary resources for the requirements of your application. Whether this is increasing or decreasing resources, AWS is always paying attention to your network. In addition, you’ll always know how many resources you are currently using and can choose whether you want to scale manually or automatically.

Weaknesses:

Like any network, AWS is prone to temporary issues such as servers being down due to connection errors with the cloud provider. This is not a major issue since it can be rectified with support. This does lead us to the next issue which is a lack of professionals. Since AWS is still relatively new to such a complex infrastructure, there are not many experienced technicians. 

One more potential roadblock is price. Being at the top means the demand is high and some companies simply won’t have the budget. Amazon does announce price reductions for their services, but when it comes to AWS the pricing hasn’t changed since 2014. Now, the pricing scheme is a pay-as-you-go structure, though companies may need to allocate their budget resources elsewhere.

Microsoft Azure

The runner-up to AWS is Microsoft Azure, another well-known and highly reliable name in technology. This is the cloud service provider for companies such as LG, Verizon, and Walmart to name a few.

Background: 

Azure was first brought to light in 2008. After an additional two years of development, the service was made public. When it was released, it was dedicated to operating on a system called Windows Azure which was supposed to overtake the cloud hosts, Google Apps Engine and Amazon EC2. They were unsuccessful as the audience who could make use of the service was narrow. After years of development, they have finally developed something that the broad public can use. 

Strengths:

Azure is now a partner of another well-known cloud company called Oracle. This is a big deal for both companies as Oracle is a kingpin database in the computing sector. To keep large databases secure, users need access to a cloud infrastructure that is powerful. With Oracle and Azure recognized as industry leaders, a merger between the two has increased compatibility and flexibility. 

Weaknesses:

Similar to other cloud services, Azure is not exempt from technological issues, especially as an IaaS (Infrastructure as a Service). Contrary to SaaS (Software as a Service) like Office 365, the consumer of information is not an end-user. Instead, the computing power is transferred to the cloud. This means that it requires management and experts to look after it which will eat up time and resources. In addition, be on the lookout for data transfer fees which are present among platforms like AWS or Google Cloud. This is an important aspect to be aware of and plan for, especially as a big company.

Alibaba Cloud

Though a subsidiary of Alibaba Group, Alibaba Cloud (referred to as Aliyun) provides businesses with a solid cloud computing platform. In the realm of E-Commerce, Alibaba has been a dominant force while racking up revenue of over $130 billion annually. The company uses Aliyun to govern their E-Commerce site and is now a lead provider of the service for others.

Background: Alibaba Cloud was founded in 2009, a few years after Amazon released AWS. Dr. Wang Jian is an incredibly ambitious computer scientist who founded Alibaba Cloud, further contributing to the company's foundation of services that make them so powerful. 

Strengths:

Data security is a key selling point for Alibaba Cloud through the results of the platform's advanced encryption. This enables users to access keys to securely call the service’s API. Another benefit of the advanced hardware in this system is anti-DDoS which can protect platforms from attacks. Additionally, they’re similar to AWS in the sense that scalability and flexibility are a big draw for consumers.

Weaknesses:

Considering the state of cloud computing services, Aliyun is still a relatively new platform which doesn’t make them very attractive to big companies like Netflix, Facebook, or Verizon. These players want the head of the snake, where Microsoft and Amazon will step in. 

When it comes to the adoption of Aliyun, they struggle in their on and off-boarding processes. Competitors have well-written methods for their clients to onboard their systems as well as offboard and do not charge for this support. Aliyun’s onboarding typically comes at a price and they rely on the service providers they are replaced with to handle the client's migration.

Takeaway

Cloud computing is essential to handle traffic, store data, and support many other business functions that are essential to effective performance. No matter what provider you choose, there are risks associated with all of them. Take the time to realize what’s best for your business by understanding what your consumers want in order to achieve repeat business.

Written By Ben Brown

We work with successful companies to increase their net profits using exceptional custom software solutions, contact us here to see how we can help your business grow!

 
 
 

The Secrets of a Successful Software Development Team

“Software development” is an umbrella term for filling gaps within a company using technology that can automate operation and execution. Maybe you knew this and if you did then it wouldn’t be a surprise to learn that the development of this technology is quite complex. This may be the reason that more than half of tech executives outsource development projects. Let’s question why someone would do that, especially if they are experts within their business. Well, there is a plethora of possible reasons but let’s focus on 3: 

1. Their internal team has too much on their plate.

2. The problem is too complex and they need a third party to help.

3. It is more efficient budget-wise to outsource development than to have a team on salary.

When it comes to a software company, there will be teams of developers with custom approaches to various situations. A software company's most basic yet important function is developing, designing, and maintaining software applications that help businesses perform. When a software company is tasked with a problem to solve, they face a series of considerations. These considerations are along the lines of the following questions:

  • What is the issue with the current application? 

  • What will the timeline be to develop a new one? 

  • What needs to be included? 

  • What testing should be done?

When the team finalizes the action plan, the next step is planning for contingencies in the development process and how the team can be most efficient. There are numerous methodologies when it comes to the development process. This is because of how complex and broad the issues brought to software companies can be. With that being said, they must have an answer to even the most complex issues. Here are some of the main methods used to find those answers:

DevOps Deployment

The DevOps process is meant for development teams who want to work quickly while keeping the application quality a priority. Software development (Dev) and IT operations (Ops) are the two ends of building an application. These two sides can be better defined as developing the system and then continuing to improve on it.

With DevOps, these separate components are combined into one, meaning developers will construct an application while also focusing on feedback time, automating processes, and transparent data. This is to eliminate issues arising after the product has been implemented in the client's system. This approach is best suited for companies whose software issues don’t hurt operations significantly and only need occasional upgrades.

Waterfall Development

This method can be summed up in two words: define and deliver. This is likely the most common approach for developers when taking on a new project with detailed plans and a specific budget over a single timeline. The waterfall method follows a stage-by-stage plan in this order: Requirements, Design, Implementation, Verification, and Maintenance.

Each of these stages will have components that are subjective to the client and the needs of their industry. The steps need to be taken with caution, thorough planning, and detailed documentation. What’s especially useful with this approach is that it isolates each step of the development process. The team must ensure the quality of tasks completed before moving on as they won’t be able to go back and make changes without a price and impact the deadline.

Agile Development

This method is great for flexibility over the development process as it utilizes incremental changes as opposed to a grand release of the product. This is beneficial for projects that require continuous changes to the product (either influenced by the company or consumer) as it is continuously under the scope of the team. The timeline of one increment could last anywhere from a week to a month. During each period, developers will work to construct pieces of code or a function that they will add to the final product.

Agile development is easier on the development team as they won’t be rushing to finish something. Each step is consumable though it will require developers to be consistent and able to perform as a whole. A development team could be full of experts but have one member behind the rest. That one member will inhibit performance and cost time/money.

Rapid Application Development (RAD)

Contrary to the waterfall method “Define and Deliver” approach, RAD development can be summed up by the phrase “Deliver and Define”. A developer team using this method will develop a prototype of an application with no clearly defined guidelines. They will then present this to consumers and get their feedback to influence the changes made. The draw to this approach for software development companies is how quick the project turnaround is.

Developers are used to a fast-paced environment and this method is an efficient way to streamline the identification of what works for the consumer or what doesn’t. Once those areas are identified, the team can tweak the product to fit the targeted specifications. Now, this approach isn’t going to be used for large-scale projects. It best suits that of a small or medium-scale task for which timely completion is important.

How To Choose a Method

Choosing a software development method is completely dependent on the specifications of the project. The waterfall method can be used on projects of any size but it requires very strict guidelines compared to the others. The waterfall method is the only one that cannot make changes to its requirements and does not depend on user feedback. Now, small or medium projects are likely to utilize Agile or Rad which are both a bit more flexible with the guidelines but the timeline of completion is different. DevOps is used for bigger projects and has guidelines that will vary more than other methodologies. 

 
 

This should paint a picture of the kind of subjectivity that software development projects depend on. In the end, a company that is outsourcing a project should identify a clear goal of what they want to accomplish with the product. Have this goal front-loaded when delegating your assignment either to your outsourced or in-house team.

Written By Ben Brown

We work with successful companies to increase their net profits using exceptional custom software solutions, contact us here to see how we can help your business grow!