Business

Entrepreneur Guide to Problem-Solving: Failing Forward

Having the courage to start a business takes a lot of optimism, to begin with, having the courage to dedicate yourself to it is much different. When taking on the responsibility of starting a business, the pressure can be overwhelming. Wouldn’t it be great if you could start a business and generate profits the next day? Unfortunately, this is not the way it works, nor will it ever be, great businesses take time. They involve a lot of planning, setbacks, complete failures, and the continuous will to learn.

Deals will fall through, team members will give up, funding may not be received, the list goes on. You must believe in what you’re doing and have a reason for doing it that will prevent you from giving up. Oftentimes, when we make a mistake, we question ourselves with questions born out of doubt. The ability to answer those questions at the moment will come from your reasoning for success. No success story doesn’t involve failure, successful entrepreneurs only became successful after learning from mistakes.

The first key to overcoming business failure is to accept that it will happen. As a business leader, you must try everything you can to succeed, but not everything will be perfect. Once you have grounded yourself in the vision of the organization, build a team that will hold you accountable. A great team will be able to help you find solutions to problems, complete tasks more efficiently, and create cohesion in your development process. To prepare yourself to find these great people who will help you on your quest for success, here’s some advice:

Have A Vision

It is important to know what you’re after, what goals do you want to reach in 5 years with your business? Once you understand what you’re setting out to do, failure will become a useful tool to highlight where you need improvement to reach your goals. Failing can be hard and it’s normal to get frustrated at the moment. You must try to stop looking at failure as failure, look at it as an opportunity to get better. Implementing this will make you unstoppable and attract individuals to your vision that can help along the way.

Failure Isn’t Personal

Just because something didn’t work out, doesn’t mean it’s a bad idea or that you’re in over your head. Entering any market is a matter of careful research and lucky timing. You can analyze your audience as much as possible but, it is impossible to predict for certain if something is going to stick. Leaders must look at what went wrong and take measures to mitigate it for the next attempt.

Take Accountability

Failures cannot be blamed on individuals, if the team attempts something and it goes wrong, the whole team is at fault. As a leader, you must recognize yourself in the areas that went wrong and improve your approach to mitigate. This is another way to lead by example, if your team sees you reacting to a crisis with open-mindedness to do better next attempt, they will do the same.

Remember the easiest thing to do is point fingers at everyone but yourself. This will get you nowhere in the development process and only ensure the likelihood of failure again.

Post Failure Analysis

As we’ve covered, learning from failures and using them to do better is important. For the sake of an organization, after you’ve set out to complete a task, successful or unsuccessful, meet as a team. When you meet, highlight what went wrong and what went right, without applying blame. Make this a habit so that the team reflexively looks for ways to improve and also learn what they’re good at. The accountability with no blame tactic will also create further cohesion within the team and make development processes much smoother. 

Conclusion

Failure generates negative emotions, our natural inhibition will always tell us the bad things first. As an entrepreneur and a leader, the most important skill you can have is emotional intelligence. Of course, when something goes wrong, you will want to shout and tell everyone who contributed what a mess the situation is. No good will come from handling situations this way, instead, we must not lose sight of the vision.

Remember why this business is important to you, what kind of life it will allow you to live, and the people whose lives will benefit from it.

We work with successful companies to increase their net profits using exceptional custom software solutions, contact us here to see how we can help your business grow!

 
 
 

Digital Advertising in 2022: Eyes of The Audience

The new age of marketing is a big pond full of small fish. Companies are in a constant battle to market themselves on popular online platforms. As a result, consumers are bombarded with ads every day. To put this in perspective, the average American is exposed to anywhere between 4,000 to 10,000 ads daily.

Our brains are wired to ignore the ones that provoke no thought and pay attention to the ones that catch our interest. So the question is how can your brand be different? What do you offer that is sure to catch consumers' attention?

Every brand has a different approach to how they want their audience to perceive them, some have online personalities, some have themes for their social media posts, approaches vary. These methods give the brand uniqueness that separates them from the rest, it can do the same for your brand. 

The first thing to do is recognize the intent of ads, to generate leads, as marketers this is the basic concept in mind when producing anything. The audiences of today aren’t going to be persuaded by a billboard. If you’re not in their social media feed, reach is likely to be limited. Being strategic in the era of dominantly virtual advertising requires keeping up with virtual trends.

Using creative video ads is the dominant approach in 2022, for good reason considering the average North American spends nearly two hours a day watching videos. Video ads have been estimated to increase sales by up to 40%, as long as they’re short and engaging. The length of video ads is important to consider since the attention span of consumers is very narrow. With video ads becoming so useful to bring in new customers, let's look at what can set your videos apart from the rest:

Define Your Audience

It’s critical to take into account the target age, location, gender, or even profession of the audience members your product is made for. If you haven’t noticed yet, most people get different ads because of the posts they engage with. These are called targeted ads, while they may sound intrusive, they are a great way to generate leads (and no, they don’t listen to your conversations). Knowing exactly who you are marketing to will make the creative process much clearer in developing ads. 

Use A Strong Opening

As mentioned earlier, the attention span of consumers is not long, you’ll have to earn their attention within the first 3-5 seconds. The best ways to do this are to connect through what your product will solve in their life. For example, “tired of bad skin?” This empathetic opening suggests that you have an answer to an issue of theirs. Someone who is trying to get rid of acne will hear this and be interested. This goes back to the basic principle of supply in demand, filling a need in consumers' lives. 

Separate Yourself From Competitors

What do you offer that is better than your competition? Establish that your product is more advanced than what is being offered already. This kind of tactic is common among advertisers, to have something that stands out about your brand.

Every successful franchise typically offers one popular product that brings people in. For example “Apple” “iPhone”, “McDonald's” “Big Mac”, the brands have established a product that their name alone reminds you of. Find something that resonates with your brand, and something that will resonate with your ideal consumer. 

Call To Action

If your audience is interested in what you’re offering, they will want to find out more. With your compelling ad, a call to action is the extra step that will turn those interested in your ad, into customers. The call to action should be simple, “check us out here to learn more” straight to the point, and suggest that there is more to what you offer. Your ad is simply the preview of what consumers are missing out on.

Conclusion 

Creating engaging ads alone will be a big separator from competitors in today’s market. However, if you can create entertaining or informative content online in general, that will be an even bigger driver in engagement. At the end of the day, people are on social media to be happy. We use it as a break from reality and the last thing we want is to be fed ads. Use your creativity to position your brand in a way that you would be interested in if you were scrolling.

Go into the mind of the consumer, these platforms are here to benefit awareness, don’t waste the opportunity to be great. 

We work with successful companies to increase their net profits using exceptional custom software solutions, contact us here to see how we can help your business grow!

 
 
 

Digital Business Trends With The Times

While businesses are making strides in the dominantly virtual marketplace of today, there is the ongoing struggle of reaching your audience. With businesses popping up left and right, it is becoming increasingly difficult to separate your service from competitors. This is the common focus for marketers, there is always so much untapped potential in terms of reach.

To put this in perspective, it is estimated nearly 70% of Americans shopped online in 2021. Another 25% online shop once a month. Does this emphasize the picture enough? Well looking at a larger scale, over two billion people paid for online products and services in 2020, nearly one-third of the Earth's population. Marketers are asking themselves how they can get their services out to this continually growing audience. Keeping in mind that this radical increase in online shopping is due largely to the pandemic closures, this new norm will be here for the long haul.

Now, the fact that online shopping is becoming so sought after, leads businesses to re-examine their sales approach. Businesses are developing websites, social media pages, and other efforts to appeal to this new business model. 

Business owners who are still used to the old-school methods of business must re-evaluate their approach concerning digital trends. Now, for optimistic business owners looking to capitalize in this market, some important considerations should influence your approach. Keep in mind that we are only two years into this new dominantly virtual reality so the potential it has is unforeseen. Nonetheless, it is sure to be on a trajectory that will only continue to improve.

With that being said, let's look at the key drivers in business to keep in mind this year:

Demand For Delivery

Grocery services dominated in the early days of the pandemic, the eCommerce model was a game-changer that appealed fittingly to the restrictions. This also provided ease of access, a doubleheader for grocery chains in increasing their sales which will last beyond the pandemic. Researchers found that 40% of American shoppers would rather not go into a store, and have found the delivery option to be much more comfortable. This statistic is still fresh and based on current trends, is likely to rise.

Many industries are shifting to E-commerce as consumers now think “why don’t I just have it ordered?”. This is going to be the reality of shopping in the future. No matter what you sell, if you can deliver it, do it.

You’re Not The Only Option

Consumers are rapidly becoming less loyal to brands, if one outweighs the other, there is no going back. Data reported in 2021 found that 80% of consumers chose a brand other than their usual choice. The battle of earning your customers is very competitive, with the ease of access to so much e-commerce, it is whoever has the best deal wins. This is best seen with delivery services like UberEats, Doordash, or Skipthedishes where consumers only care about delivery time and options.

Rightfully so, common sense tells us if you are going to pay for something, get the option that is going to serve you the best. The difference now is people don’t go looking for something in just one place. If you like pizza, you have your favorite pizza shop and you let them take care of you. Now you’re at home on UberEats and see 4 new spots you’ve never tried, they have better prices? Ordered. The ease of access to different options broadened the offers consumers see.

Use Content Wisely

For many businesses, marketing teams decide that just posting content will boost their SEO and get them seen. However, the algorithm is not based on quality vs quantity, or vice versa but rather the best of both, and this advice comes directly from Google. Companies must ensure that the content produced is valuable and likely to influence your audience.

Also creating diverse types of content like pictures, videos, blogs, etc. These are much more likely to engage your audience, and posting them frequently can prevent you from getting buried in all the other content being posted. Creating content is an opportunity to grow your business. Each post should involve a lot of thought and be released as frequently as possible.

Conclusion

The Internet is evolving every day, consumers are highly obsessed with new media and there is tremendous opportunity to influence. The pandemic was the shove consumer markets needed to move almost entirely online. While we’ve spent so much time in this new reality, methods continue to develop, and having the upper hand in e-commerce is a slippery slope. However, being open-minded and ready to embrace necessary change will allow your business to thrive in this new climate.

We work with successful companies to increase their net profits using exceptional custom software solutions, contact us here to see how we can help your business grow!