Statistics show that nowadays, 4.6 billion people are active Internet users and the average person spends 6 hours and 56 min online each day.
In addition, approximately 90% of people use the Internet to find a local business and nearly 75% of consumers admit to making judgments on a company’s credibility based on its website design. Can you imagine what could happen if the company doesn't even have a website?
In short, ‘‘93% of business decisions start with a search engine search. That means, if you don't have a website, you are only selling to 7% of your market’’. (Profitworks)
If you still believe your business does not need a website, maybe after spending some minutes reading this blog you may change your mind.
Let's discuss some benefits of having a website for businesses.
First of all, with a website, your business will gain credibility.
This is one of the main reasons why your business needs a website, people may question your legitimacy if you don't have a website. In addition, websites are perfect to make a great first impression, customers can access your website and take a look at your services and get the information they need. Additionally, a website will provide your clients with 24/7 customer support.
Secondly, you will get organic traffic
Once you are online, the next step is to have an SEO-optimized website to have more chances to show up in Google search results. Consequently, when people search for a service or a product, your website will show up in the results, and therefore, your clients could increase.
Thirdly, your website will bring you leads
If you need a reason to have a website for your business, then you have to think about how having a website will help you to increase your chances of getting leads.
Once people find you online, they can become interested in your service or product and it will be easy for them to contact you because the website already has this information.
Therefore, having a website gives you the opportunity to increase your sales and eventually get a positive ROI.
The next thing is that you will get more visibility
With a website, you are no longer tied to a physical space to sell your products or services. Consequently, your business can reach hundreds of customers thousands of miles away.
However, do not limit your website only to sell products or services, people want to know about other customers' experiences with your business, so you can also include a review section.
And lastly, use your website for marketing
Marketing is the key to growing your business and having a website helps you promote your business.
If you are planning to expand your business online, you can use either of these methods; Search Engine Optimization (SEO) or Search Engine Marketing (SEM), also known as Pay Per Click (PPC). In addition, you can also market your website through social media.
In short, with so many online users the Internet is a true goldmine of opportunities to grow as a business. Having a website gives you an online presence and these days it's a must-do for any business that wants to be successful. A website gives you credibility as a business and helps you increase your chances of getting leads, in addition, with a website your organic traffic could increase.
ISU Corp is a high-tech company specializing in Software Development. We can guide you through the process of creating a website that is perfectly suited to your business needs.
Contact us today at www.isucorp.ca.
