Taking on the task of quality assurance on an assembly line is a tough, yet vital position in ensuring customer satisfaction with your company’s product. The complexity of the automotive industry only adds to the complexity of the quality assurance process. The International Organization for Standardization (ISO) defines quality as “the degree to which a set of inherent characteristics fulfills requirements where a requirement is a need or expectation.”

Since vehicles are typically considered to be big-ticket purchases, consumers expect a high level of quality for what they are paying for. An automotive brand will struggle to be successful with a spotty track record for consistency and quality in its vehicles. The automotive industry can divide the measure of their quality into three categories.

First is the quality of the product. The quality of the product is a direct measure of how well the vehicle will fulfill its expected functions including various features, fuel economy, and engine efficiency.

The second is the quality of production. The quality of production is a measure of how consistently the factory will produce vehicles that meet or surpass the minimal quality rating.

Thirdly, the quality of ownership refers to the level of satisfaction that a customer feels during their ownership of the vehicle. Included in this title is everything from the customer experience when buying the vehicle to the enjoyment that they experience after the purchase.

For the specifications and in-depth explanations on the current automotive production regulations, the International Standard for Automotive Quality Management Systems is a reliable source.

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