Since mobile apps were first introduced in the 1990s, people all over the world have wanted a version that fulfills their interests. This has led to the creation of millions of mobile apps that do more than just entertain. It’s estimated that the average smartphone user spends around 3 hours every day using apps which presents lucrative opportunities for the app owner but even more so for the programmers who materialized the platform.
App development is expensive, there’s no denying that. Though prices vary heavily if you’re looking to build something decent, be ready to spend a minimum of around $40,000. However, be open to the fact that the ROI on building that app could be dramatically higher. Now the price of development is of course enough to scare most curious creators away. However, in those cases, it’s likely the person is simply not ready to take on the responsibility or lacks a clear vision of what the app will bring.
There are several examples of companies that owe their success to integrating mobile apps such as Uber, YouTube, Facebook, Google, and so on. This is not to say that success is imminent for everyone in this case but the principle is simple. These companies had a foundation that was ready to take on the mobile market and when they did they took it by storm.
The mobile app development market is already worth hundreds of billions of dollars and further growth is inevitable. While competition is fierce, those with a strong team, clear vision, and solid platform can still succeed. However, it's important to be aware of these 5 common misconceptions to avoid on the path to success:
The work ends when the app is released: Many fail to take into account the work that comes after a mobile application is created. This includes (but is not limited to) consistent maintenance, updates, bug fixes, and user support.
As well, marketing and promoting the application needs to be a priority after the release to attract new users and keep the app visible. Developers need to have a plan in place for the work that comes post-release to ensure the app is successful long-term.
Features are enough to make an app successful: While the features of an app are important, they will not single-handedly make your app a success. A solid user interface, user experience (UI/UX), performance, and reliability are the primary aspects that contribute to a successful mobile app.
How would you feel about an app that had all these great features but performed horribly and was difficult to navigate? You’d probably feel like deleting the app right away.
You can stop at iOS: iOS devices account only for a little over 26% of all mobile operating systems. While it’s great to have your app made for iOS devices and the market will be very good for organizations, there’s a big chunk of the demographic being excluded. Ultimately, this is going to depend on the needs/goals of the business.
It’s cheaper to build an app than a website: We’ve already gone over a bit about the kind of prices to expect, but this is a key area to be aware of. Again, every project is going to vary in terms of cost so it’s not possible to put a price tag on an app or website. However, when it comes to comparing the two, there may be misconceptions about which is more cost-efficient.
Because apps are designed for specific platforms, devices, and screen sizes, while websites need to be compatible with a variety of all three, some may assume that apps are cheaper to build. However, it's important to note that both apps and websites require maintenance, updates, and testing. With this in mind, it's important to consider all of these variables for both when deciding which type of project to pursue.
Not thoroughly testing the app: Don’t make the mistake of being so anxious to get your app out to people that you fail to prioritize the testing phase. This is where you can identify and remove bugs, evaluate performance, how it looks, and how it functions across various mobile operating systems.
Problems that app creators don’t identify and rectify will come as complaints from users which will hurt the app's success in the early stages. In short, get ahead of the curb, make sure the app is what you envisioned and that nothing is left to chance.
The Takeaway
To succeed when creating a mobile app, developers must take strategic approaches that focus on quality. This starts with a clear vision, is fueled by setting meaningful goals, and assembling a strong team that can deliver a user-friendly platform that will be around for the long haul.
By avoiding these mistakes, you won’t have all the answers but you will have a bit of an edge along the journey.
Written By Ben Brown
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ISU Corp is an award-winning software development company, with over 17 years of experience in multiple industries, providing cost-effective custom software development, technology management, and IT outsourcing.
Our unique owners’ mindset reduces development costs and fast-tracks timelines. We help craft the specifications of your project based on your company's needs, to produce the best ROI. Find out why startups, all the way to fortune 500 companies like General Electric, Heinz, and many others have trusted us with their projects. Contact us here.
