This year has been a year of change, and to help adapt, we have found comfort in our mobile devices. So, it is no surprise that the evolving mobile app development industry is bigger than ever.
The major downside to such a digital era, is keeping up with all of the ever-changing trends, not only externally, but internally within the development of apps.
As of today, the mobile environment has been fundamentally transforming business and operating models at a surprising rate. Supposedly, by 2021 the revenue of the mobile app market will be an estimated $693 billion.
Now here are the top 12 mobile app trends of 2020
1. Creating apps for foldables
The inclusion of foldables in app development has sparked necessity with the new “foldable phones” from Samsung. They allow for a larger screen, which gives an immersive experience.
2. Machine Learning and Artificial Intelligence
With all trending ‘Face App’ that makes you look older or younger, it brought instant popularity to the techniques that come with Artificial Intelligence. The most popular AI and machine learning are the ones involving a virtual assistant like Siri, Cortana or Google Assistant.
3. The Rise of Chatbots
Having most things being virtual in 2020, the rise for online purchasing grew exponentially. Which meant customer service needed to be accessible somehow, this is what Chatbots were developed for. To help create a virtual customer relationship.
4. Wearable app integration
Beginning years ago, with pedometers that only counted your steps, to now having a plethora of smart watches to choose from, wearable technology is more popular than ever and continuing to grow around the globe. From 2017 to 2021 the number of connected wearable devices is expected to double.
5. IoT-Enabled mobile apps
Known as an interconnected set of smart gadgets often referred to as the Internet of things. Most commonly we know this technology being used in the Amazon Echo Dot / Alexa line up, or the Google Home line up. The Internet of Things devices is what makes your home a smart home.
6. Augmented reality (AR) and Virtual Reality (VR)
Most commonly known for ‘Pokémon GO’ the augmented reality app that got Pokémon fans up and moving. Nowadays, Augmented Reality and Virtual Reality have been integrated into many programs and softwares like Google Maps and Snapchat.
AR integration is one of the most essential mobile app trends of 2020, because it is what is shaping the mobile industry to what it is today.
7. Mobile Wallets
Living through a pandemic has made contactless payments favoured greatly. Also, in general not having to carry a normal wallet and just your phone makes going out that much more convenient.
The most popular brands for mobile wallets are Apple Pay, Google Wallet, and Samsung Pay.
8. Mobile App Security
With having your credit card information on your mobile device makes for the need to have a good security system for your device. Moreover, from that, companies started buckling down on their security when Uber came out of the metaphorical closet from accepting a hacking scandal. This forced several businesses to invest more in cybersecurity.
9. Beacons Technology
Utilizing Beacon’s technology in 2020 will make your presence in the app world even more powerful. Integrating notifications from Beacon are becoming increasingly more popular for businesses and industries to connect with their customers.
This technology also helps with creating virtual tours that are more personalized.
10. Instant Apps
As it states in the title, it’s an app that can be used immediately without having to download anything. They have not just grown in popularity from users but both IOS and ANDROID developers because they help with a better conversion rate as opposed to other mobile apps.
11. Plethora of On Demand Apps
Uber was one of the very first companies to offer demand-based pricing, which improved the User Experience for so many other apps. From ride-sharing to food, healthcare and travel.
As of currently approximately 42% of the adult population use a minimum of one on-demand service.
12. Cloud Storage development
Now, having all of these apps comes the need for storage. Cloud technology however is not just used for storage as it plays a crucial role in instant Android apps. As well as iOS devices for some apps.
Integrating cloud computing assists mobile apps with storing large amounts of information and data efficiently, and cost effectively.
Common cloud apps we know include: Twitter, PayPal, Dropbox, Google Drive, and more.
To conclude, there are a ton of apps out there, as well as app trends and sometimes it can be hard to keep up with this ever-changing market. We hope this list of the top 2020 trends helps you understand what’s best, but if you need help, reach out to one of our experts at ISU Corp!
