Marketing Training
STEP 1: LEARN THESE MARKETING TERMS
As an intern one of your exciting main responsibilities will be content marketing! Here are some terms you should know:
Content Marketing: is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
SEO: Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Inbound Marketing: is a business methodology that attracts customers by creating valuable content and experiences tailored to them.
STEP 2: LEARN HOW TO WRITE AN EFFECTIVE BLOG
In the videos below you will learn from one of the best inbound marketers, Neil Patel. His company has worked with Fortune 500 companies including Amazon, Microsoft, Airbnb, Google, and many others.
You’ll learn the strategies that help successful businesses grow, so make sure to pay attention and take notes on the most important parts.
Task: Create notes on all these blogging videos and with those create a PowerPoint presentation, to be presented for the marketing team in one of our weekly meetings.
STEP 3: CREATE A LIST OF 10 BLOG TITLE IDEAS
Now that you have the knowledge, go to Google, search any tips related to Custom Software Development, Custom Software as a Service, IT Service, Outsourcing IT, and Software Development, FinTech, Entrepreneurship, Tech Startups. Make sure to use a variety that you are interested in.
A quick way to find different blog title ideas is to go to Google, search something like: How to use software to increase profits
Then scroll all the way to the bottom and Google will give you suggestions of what other things people are asking:
Using this method you should be able to come up with 10 blog topics.
Task: Create a document, listing these 10 options, then send it to the Skype group chat, and Jonathan will give you approval for which topic will be your first blog.
Step 3: Learn to blog on squarespace
Watch the video below, and meet with the marketing team to learn our process for blogging.
Copy and paste the blog title we approved from the previous task into Google Search
Find 2 or 3 blogs that are on the first page of Google for that blog title or similar too (that are not paid ads)
Using the content from those links, write your own version. The goal is to make it informative for our target audience, remember your name will be on it if it makes it on to our official website, so try your best! Use everything you’ve learned in your training.
Task: Using the topic provided by Jonathan, you will write a blog for Squarespace, with the guidance of the Marketing team.