Classic View of an Entrepreneur 

When you think of an entrepreneur, you may think of a strong business figure who took a chance to build an empire. Their goal has been to fill a missing hole in the needs of customers and to deliver them to the highest degree. In Entrepreneurship in Modern Times - Robert Kennedy College Blog, they explain how the 2008 financial crisis left skilled and talented prospective employees jobless, which challenged them to take the steps and build their own businesses. 

The Financial Burden 

Taking on the role of an entrepreneur in a business means you are bearing the financial burden - this can mean risking the livelihood you once had, income security, and reliance on a large organization for benefits, and more. Understandably, every entrepreneur needs to analyze and weigh these risks during and before entering the process of building a business. 

Pivoting to Modern Day 

Focusing on the role of a modern-day entrepreneur is crucial to starting off your business journey on the right foot. Not only should you know the typical necessities to create a business, but nowadays entrepreneurs need to, more than ever, set themselves apart from the crowd. 

The Impact of Social Media

So what exactly makes the 2020s a different entrepreneurial journey than today? That would be the impact of social media. Platforms from Instagram to Tiktok have each built unique ways to encourage businesses to connect with their audiences.

On Tiktok, there is an entire section for ‘small businesses, with their own specialized audios, methods to performing well, and standard practices when making Tiktoks. You can have the behind-the-scenes of packing an order, demoing the product, or letting your audience get to know the ‘face’ behind the brand. Now more than ever, small businesses are on the rise.  

Increase Your Visibility 

This rise in small businesses means the platform and wide audience base your business could have had is now slimming. Potential customers need to feel like your business and its offerings truly are different compared to the countless businesses that flood their timelines. 

Social media should be a crucial part of the plan to become an entrepreneur and starting your business. It is not enough to have a ‘great business idea’, much of the work needs to be put in to build a loyal customer base to thereby achieve standout results. 

In Conclusion: Being an Entrepreneur Today Means Having More Than a Great Idea

As we have demonstrated, social media is the tool to elevate your business in the eyes of the consumer. Becoming an entrepreneur with a great idea and having a passion for your product is no longer enough. You need to push yourself to become a strong modern-day entrepreneur to ensure you are resonating with your audience and pushing your business towards success. 

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