Developing smartphone technology with the largest variety of devices demands targeting the right platforms. Windows Phone, Microsoft’s smartphone platform is rising steadily in popularity, market share, and support for features. Businesses looking for new audiences, promising prospects, and the opportunity to support all common platforms will want to start developing for Windows Phone applications now. 

Windows Phone Advantages 

Market Opportunities 

The most noticeable benefit of Microsoft’s Windows Phone platform is the steady and sustainable growth of its market share across the world. Market research evidence shows that Windows Phone is now the second-largest smartphone app in many markets and is also gaining in popularity. From a business point of view, it is important to support Windows Phone if you are going for any of the markets where it already has a large share, or if the target is truly global. 

Windows 8

As an integral part of Microsoft’s application community, Windows Phone benefits from a close alignment of Microsoft’s new operating systems. Starting with Windows 8, the user interface and functionality of the operating system are web-first, and the Windows Mobile “metro-style” architecture is also extended to the desktop version. This enables much greater synergy between mobile development and desktop or web development, as similar solutions can work in all environments. The combination of the Windows Desktop app and the Windows Smartphone app is very successful as opposed to the combination of other platforms and offers a great benefit, as with the success of Windows desktops, the demand can be high. 

Development Options

Windows Phone is a fascinating platform from a software point of view, as it has very robust tools available for the development of applications. Natively it is C++ which means that the native code written for it is usually very fast, giving you the advantage of speed. More specifically, it enables the use of common C and C++ libraries for Windows and other operating systems. 

Innovative Features

The advanced technological features of Windows Phone could be crucial to choosing the framework for your applications. To display the strength of only one function, consider Windows Phone’s Live Tiles home screen. These tiles reflect the feature that is actually icons or bookmarks for applications on other mobile devices, except in the Windows Phone, the home screen is built to place the user at the center of the experience. One way your applications will take advantage of this is to view interactive content from your app directly on the user’s home screen live tile. Through well-thought-out architecture and features, this provides a range of ways to enhance user engagement and value of your product.

If you are interested in learning more, reach out to one of our experts at ISU Corp!