How Do You Watch Content? 

You’re going through a late-night dive in through TikTok or Instagram Reels, so many of us don’t have the sound on. Without sound, you can ensure you are not waking up others in your house, or you are simply feeling lazy and don’t want to get up and find your headphones. Creating content that is consumable without sound will not only cater to a wider audience but ensures accessibility for many. 

Do You Need to Keep the Sound Off? 

Not at all! Keeping in mind the idea that your viewers may not necessarily have their sound on is essential to creating content that many people can access. Constantly relying on music or your voice to convey a message means you are not able to reach everyone in your audience that may be interested. 

3 Key Benefits to Creating Silent Videos 

1. Accessibility

2. Encourages You to Create Clear Content With a Strong Message 

3. Your Sounds Can Make an Impact 

Accessibility 

Using the idea of silent videos, we are trying to convey that you should not solely rely on speaking to be heard or understood. Not everyone is able to hear your content - we highly encourage you to introduce closed captioning on your videos. Within the video, you can use subtitles to capture the main points of your message, then you can use the description or caption section to ensure viewers who cannot necessarily hear you, are able to read or see what you are striving to communicate.

• CLOSED CAPTIONS 

• SUBTITLES 

• TEXT BOXES INTEGRATED WITH YOUR VISUALS 

Silent Content Encourages You to Create Clear Content With a Strong Message 

When you stop to take the time to think about how your message is going to be received by the masses, you are putting thought into how you are going to clearly and concisely deliver your message. The videos you are making will have substance and reason behind them - which elevates the level of quality of your work. This will make all the difference in the long run. Using sounds or relying on music/your voice, means you are able to snap out content that may not truly resonate with your audience. Instead, keeping in mind that different people may view or consume the content, focusing on ensuring your visuals are engaging and exciting, will be representative of the creativity and innovation you have. 

The Audio You DO Use Can Be Impactful

Making your video content accessible and ensuring there is reason behind the messages you share with your audience means the audio you do use will be impactful. Reframing the way you create while emphasizing visuals and using audio as a form of exaggeration or emphasis will allow you to diversify yourself among the crowd. We are often flooded with videos that heavily rely on sounds or audio, thereby taking a different approach means you’re being unique, thoughtful, and strategic. Using audio to emphasize a key point in a video can truly make the impact you are looking for. 

In Conclusion: Silent Content Can Elevate the Impact on Your Audience 

Combining the strong appeals to creating thoughtful content that focuses on dynamic visuals, while allowing audio to take a back seat has the opportunity to pull in an audience that better receive you and your messages. Not only is the accessibility aspect key to showing your audience members that they can feel comfortable having an interest in your organization, but it also allows you to rethink the way you communicate your messages.

ISU Corp understands navigating this new way of thinking may be difficult, but you do not have to be alone on this journey!

We are here to be a guide, contact us!