Technology puts us in a position where we can always be on the receiving end of information. They are convenient and a great way for us to keep our minds busy daily, which has led their popularity to soar. Podcasts are a product of social media's increasing popularity, their topic diversity and ever-changing guests make them one of the most popular choices for listeners. In the United States alone, there are estimated to be nearly 80 million listeners and an estimated 2 million different podcasts.

This glimpse into the market is inevitably going to grow as its popularity is increasing. On top of this, they are an incredible experience to take part in, allowing viewers to get to know you better and participants to connect with the audience. The popularity and unique structure of podcasts has inspired companies to take on creating their own. Rightfully so, as this tool drives engagement and traffic numbers through the roof.

On top of this, it expands the company's audience to people who may never have paid attention to their brand otherwise. For example, let's say a skincare company begins a podcast on how to take care of yourself. Now the audience opens from people who buy their skincare products to people looking to have a healthy lifestyle. Interaction opens up with comments, questions, and feedback.

Ultimately, this creates an opportunity for companies to engage directly with their audience and develop a connection. 

However intimidating it may be to start a podcast with no previous experience, the rewards from doing so are immeasurable. As well, starting a podcast doesn’t have to be so intimidating with the right planning. With that being said, here are some tips to get you started:

Use Your Network

When you’re starting a podcast, shout it from the mountain top, use Facebook, Linkedin, Instagram, TikTok, whatever your organization is on and promote it. Don’t underestimate the power of your network, people follow you for a reason. On top of this, your pre-established audience is much more likely to give you feedback in the early days of your startup. In addition, you will be able to see the kinds of topics the audience is looking for in episodes.

Combining this with the sharing of content will allow you to gain traction and get your podcast off to a great start. 

Go On Other Podcasts 

Seek opportunities to go on someone else’s podcast, their audience development may be more advanced than yours and could lead to listeners. As well, getting used to being in a podcast setting is a great experience in the development of your podcast. With connections to other hosts, your networks can equally grow and you can receive advice from someone already in the process. 

Stay Consistent

This is relevant in creating content of any kind but it nonetheless is a part of the foundation of starting a successful podcast. The audience can begin to rely on weekly episodes and updates building the connection they have with your show. Staying consistent (no matter the number of views) nonetheless demonstrates that you are working towards improving your content. 

Plan In Advance

Keeping your content calendar up to date will require you to think about your topic, arrange guests, allocate time, the list goes on. To be prepared, always be ahead in your planning so you’re not running into last-minute ideas being thrown together. Initially, there will be some learning curves. However, once you are used to the development process, it will become a regular process in which you can always add improvements and changes.

Conclusion

Podcasts are unmatched when it comes to consumer relations, their appeal to the audience is established through their digestible delivery of information. The best ones take viewers through a conversation constructed of arguments that even lead to stories. This is what draws in viewers, and is why brands not partaking should consider what they can offer if they did.

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