Here are some thoughts on what might happen in 2022. . .

Business Trends in 2022

The struggles of 2020 carried on to 2021, but will 2021 impact 2022 as well? We are crawling our way to the other side of the pandemic, consumers and businesses are officially ready for what’s next! 

Although the struggles of hiring during COVID still remain, remote teams are still highly invested. The talent pool is evolving and employees want more, but not just money. If you look at companies such as Indeed, you’ll find the new integrations, features, and benefits employees are looking for now. 

Businesses have adapted touchless tech such as contactless transactions and technology during the pandemic that most hopes stay well after the pandemic is over. Now it is normal to pull out your phones in restaurants and scan the QR code to look at the menu, but many may not know that QR codes were on the verge of extinction back in 2019. This opens the doors to more sustainable opportunities to not have to print menus and far beyond the payment, businesses can use this to their advantage. 

Coming over from 2021 is the continued rise of sports betting. Sports betting isn’t new but there has been a new wave of innovation in the tech of it. Businesses are spending loads of money on advertising while states are fighting to get the potential earning legally. The betting ecosystem is way more than just leagues, media companies, and teams, but education, compliance, and user experience now play a big factor in how widespread sports betting will have an effect on the fans. The challenges and processes are something to learn from and pay attention to, even if they won’t impact every business. 

Protecting Your Brand in 2022

Don’t wait till it’s too late! Find the time to update your brand messaging and customer experience, there have been a lot of brand reputations ruined. Look up the company Loop, you’ll find inspiration on thoughtful marketing strategies and brand messaging. Reminder: The customer’s journey should begin before you have to email them an apology.

Grow Your Brand in 2022

Challenge yourself to explore unlikely alignments with businesses that could share a cause you’re excited about or your vision. Form unique partnership strategies. 

Advice For Business Leaders For the Upcoming Year 

In 2022 and on we will definitely see a shift in how everyone engages with one another socially and professionally. Reminder: Be personal in a virtual world!

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