What is Company Culture? 

Strong practices within a company boil down to the safe space they have created for employees. Company culture is often only subtly discussed; like talking about company policies, office systems/procedures, or even the way customers are treated. The beliefs and norms understood and embraced by employees build the foundation of a business. These beliefs factor into how future and past employees are treated and perceive the organization. It ripples into how the clients feel about the company because how employees have treated them is a direct reflection of what the company stands for. 

How Can Culture Make an Impact? 

The values perceived by others and within the walls of a company can have a strong impact on success. Company culture can affect every facet of a business; whether that be its employees, clients, or overall brand reputation. Think about it - do you remember the interactions you’ve had with people? Maybe not word for word, but you likely remember how a certain interaction left you feeling. Imagine this on a larger scale. Businesses can find true success when they ensure internally, their employees are satisfied and reflect the values they hope their clients to feel. 

3 Key Benefits of Strong Company Culture 

1.Promote Innovation 

When employees feel like they have a space to share their thoughts, ideas, or anything else on their minds, you have created a space to brainstorm. Bouncing off ideas from one another can build a company that conveys to employees ‘we care about what you share’. This promotes and encourages curiosity and creativity within your employees, and can tenfold impact the innovation for your business. 

2.Stronger Brand Reputation 

As you build that culture internally, people will share that positivity with others. Along with sharing their workplace satisfaction, the innovation and growth that comes from strong company culture will reflect in your business’ performance. 

3.Attracting People With Similar Company Values

Along the lines of cultivating a stronger brand reputation, people will hear your values and want to join your company. Having an amazing pool of talent to choose from will be remarkable for your business. Not to mention, knowing your company values resonate with your pool of talent means your future employees will strive to uphold and embrace what your company stands for. 

In Conclusion: The Key to Sustained Success = Company Culture

As you can see, company culture does not just make work a safe space for employees, but that also trickles into every other aspect of a business. At ISU Corp, we believe that gratitude, growth, and contribution are the keys to sustained happiness. As we create cutting-edge software, our foundation of success is because of our employees. The consistent innovation, drive, and creativity within ISU Corp are found within every project we touch.

Reach out to ISU Corp to get started on making your software goals become a reality!