There is no doubt that the era of digitization brought numerous advantages for all types of businesses, but many challenges have also emerged. And for companies that want to succeed and be better than their competitors, these new challenges mark the difference between success and failure.

These challenges do not always involve a generalized change of the products or services of your company, sometimes the real challenge is to realize that your product only needs some improvements to be at the level of the expectations of your clients.

In this blog, I will write about the redesign options for a digital product, specifically the difference between an evolutionary and a revolutionary design. Moreover, I will give you some reasons why evolutionary design can sometimes be better for your business.

Evolutionary design

Evolutionary design is based on making changes to a product in order to have an updated design that increases the perceived quality. This type of redesign is highly recommended for brands that are well-positioned in the market. It is not a good decision that a brand that is recognized and also has good acceptance among customers, is subjected to a revolutionary design because it could run the risk of not being recognized by its own consumers.

Revolutionary design

When it comes to a revolutionary design, the objective is to modify the original design practically in its entirety. This decision may be backed by an urgent need to revitalize a little-recognized product. Through a fresh and innovative design, a product that does not attract the attention of consumers can obtain greater freedom to change and show a more attractive image.

It is logical that both approaches have striking aspects. But, before making a decision, you must carry out an analysis of the objectives that you intend to achieve. As well as the time, resources and money that you are going to invest to obtain that long-awaited new design.

Why revolution design is not always the best decision for your business:

1.A makeover is not always the solution to brand problems

A renewed concept is not a guarantee that this time your brand will cause a positive impact among consumers. If the product presents problems in its functionality, there will not be striking fonts or colors that make consumers change their opinion.

2. Listen to your customers

Making a revolutionary design means making a significant change in the current design of any product. This is a commonly used practice for dealing with competition, but it doesn't mean that if your competitor revolutionized their product design, you should too.

Before carrying out any redesign of your product, you must first analyze your consumers, understand what attracts them to your product, and what makes them feel identified. Otherwise, you could confuse them and even lose them.

3. More money and more time

When you make a revolutionary design you commit your brand to a pause period. It can take months for you to get the new design and its approval, time your clients don't have to wait. On the other hand, if the new design turns out to have some problems, you should invest more money and time to solve this situation. And possibly by that time, you have already affected the perception of customers about your brand.

On the other hand, an evolutionary design focuses on constantly improving a product. You do not have long waiting times for a totally different design because you gradually improve the existing design with strategic changes that provide a long-term benefit.

If you are looking for advice about which approach is better for your brand's current situation, please contact us, we are willing to help.