5 Crucial Rules to Build Strong Relationships


There are 5 main rules to follow in order to build strong relationships:




Be helpful in every action you take towards everyone that surrounds you - be it in your personal life or business life.


In today's busy world environment it's quite rare to find people who are helpful - their busy schedule has desensitized them from seeing others as human beings. Being helpful shows your humanity and builds relationships.




You not only need to be helpful but also understanding. Listen carefully, be a good listener - speak less and listen more - PAY ATTENTION to what others have to say.  One of the deepest of all human hungers is the hunger to be understood.


Take the time to hear and acknowledge other people - you honor people by giving them the time to listen carefully to what they say. When you listen people see you care.


The best Leaders are not the ones who talk the most but rather the ones who listen the most.




Connect with people, family, friends, neighbours, co-workers,customers. whenever possible,be personal, show your face - people prefer to do business with people they get to know personally. Drink coffee with your co-workers, have lunch with your customers.


Connecting with people creates loyalty and builds great relationships.




Having fun while you do great work provides great results and boosts productivity. Most think that work needs to be serious - people are afraid that fun will be perceived as wasting time and being un-productive. Truth is, fun makes people more engaged, makes people collaborate more, lowers stress and gets people excited to deliver great results.




Relationships need to be nurtured - they are never idle - the depth and breadth of your relationship with each of your co-workers and each of your customers matters, it matters a lot.  Be awesomely nice without being weak, be friendly but firm,  be sincere without being un-friendly.


Good leaders put people and relationships first but demand the highest performance, commitment and spectacular results. The manage to be tender and tough at the same time.


Leave every single person who intersects your path better, happier, and more engaged than you found them. 


Take care of people and money will take care of itself. Help people get to their goals, and people will help you get every single one of yours.




Written by John Krumbach,
VP of Finances

ISU Corp      



Cinnaguard Inc.

"We would like to thank ISU Corp for the Cinnabon Sales application that they developed for us in the recent months. The migration from an outdated Access Database to the latest in Microsoft technology has greatly benefited the productivity, efficiency and capabilities for our company. From the initial analysis to the development and deployment phase, ISU Corp was there every step of the way to support and guide us through to the finished quality product. We will assuredly employ ISU Corp’s professionalism and down-to-earth approach for future customized software development within Cinnabon." Mona, Director of Operations Cinnaguard Inc.

AcQua Investments

"At AcQua Investments, we deal with the ever fluctuating stock market on a day to day basis. Up to the second real-time alerts are crucial to the success of our business. We needed a front end application to assist us with these fluctuations and ISU Corp felivered a robust C# application on .NetFramework on time and budget. Our dealings with ISU Corp were prompt, professional and they were always available for support, even after regular business hours. Thanks to the ISU Corp team for delivering world class application on time and within budget." Richard, VP of Finance AcQua Capital Management Inc.

University of Waterloo

"The University of Waterloo Research and Ethics Department had been experiencing many errors and deficiencies with our inter-department dynamic website. After a detailed consultation and analysis, ISU Corp promised to fix these problems and add functionality to our website. They delivered on their promise and we are now up and running, error free. Thanks for the support and we hope to do business in the future with ISU Corp." Anne Marie, PHD Head of Human and Animal Research

Kev Software

"Kev Software has been working hand in hand with ISU Corp for a number of years now. The software development and support is second to none and is the reason that we keep contracting ISU Corp for our complex school office solutions. They have been an integral part of our success in reducing the workload for Schools and Districts across North America and we will continue to call upon ISU Corp for future projects and our present data protection needs for years to come." Evelyn, VP Research and Development Kev Software Inc.

Maxxam Analytics Inc.

"ISU Corp developed a Financial Reporting web application for us here at Maxxam Analytics. This web based system distributes highly confidential corporate financial information to stakeholders located across Canada. It was imperative that we chose a company that we trusted with such confidential information; we know we get that with ISU Corp. They are very quick to respond to any technical support issues or requests for enhancements and with the constantly varying scenarios that we face day to day, it was crucial that we had a company like ISU Corp to be there when we needed it." Sorin B, Development Manager, Maxxam Analystics Inc.

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