Why Reputation Is Crucial For Long Term Success


Ethics is something that has been forgotten or not being put into practice by a lot of business people in today's fast paced business environment - too many cut corners in order to make an additional buck - they go for the cash grab. They think only about themselves.

While this wrongful approach might work a few times in the long run it will be extremely detrimental to your reputation, image and to your business - one bad reference in relation to ethics will spread as wildfire.  Even in some cases, some people spent decades of their lives building a great reputation and a fantastic business - and then tore it down by making one foolish move of bad judgement.


When it comes to your approach in your personal life and your business - you will never go wrong in doing what's right. Never. If there is one thing about leadership success is that it lies at the intersection where excellence meets honor.


Nothing is more important than being honest, highly dependable, staying on time, and treating people the way we want to be treated.. The way we do anything is the way we do everything and even one breach against our ethics will pollute everything we touch. Nothing is more precious in your personal life and business life than staying consistent with your values and protecting your good name.


Never do anything that will tarnish your integrity.


People will always flock to you or run away from you based on your reputation.


In today's interconnected world, with a few strokes on the keyboard, consumers can tell the world about who you are, what you've done, and all you stand for. Always, always maintain a pristine name and guard your personal brand by being impeccably ethical. 


Always say what you mean, mean what you say and act as you say.


Be humble, honest and forthcoming in each and every single circumstance.



Written by John Krumbach,
VP of Finances

ISU Corp    


Cinnaguard Inc.

"We would like to thank ISU Corp for the Cinnabon Sales application that they developed for us in the recent months. The migration from an outdated Access Database to the latest in Microsoft technology has greatly benefited the productivity, efficiency and capabilities for our company. From the initial analysis to the development and deployment phase, ISU Corp was there every step of the way to support and guide us through to the finished quality product. We will assuredly employ ISU Corp’s professionalism and down-to-earth approach for future customized software development within Cinnabon." Mona, Director of Operations Cinnaguard Inc.

AcQua Investments

"At AcQua Investments, we deal with the ever fluctuating stock market on a day to day basis. Up to the second real-time alerts are crucial to the success of our business. We needed a front end application to assist us with these fluctuations and ISU Corp felivered a robust C# application on .NetFramework on time and budget. Our dealings with ISU Corp were prompt, professional and they were always available for support, even after regular business hours. Thanks to the ISU Corp team for delivering world class application on time and within budget." Richard, VP of Finance AcQua Capital Management Inc.

University of Waterloo

"The University of Waterloo Research and Ethics Department had been experiencing many errors and deficiencies with our inter-department dynamic website. After a detailed consultation and analysis, ISU Corp promised to fix these problems and add functionality to our website. They delivered on their promise and we are now up and running, error free. Thanks for the support and we hope to do business in the future with ISU Corp." Anne Marie, PHD Head of Human and Animal Research

Kev Software

"Kev Software has been working hand in hand with ISU Corp for a number of years now. The software development and support is second to none and is the reason that we keep contracting ISU Corp for our complex school office solutions. They have been an integral part of our success in reducing the workload for Schools and Districts across North America and we will continue to call upon ISU Corp for future projects and our present data protection needs for years to come." Evelyn, VP Research and Development Kev Software Inc.

Maxxam Analytics Inc.

"ISU Corp developed a Financial Reporting web application for us here at Maxxam Analytics. This web based system distributes highly confidential corporate financial information to stakeholders located across Canada. It was imperative that we chose a company that we trusted with such confidential information; we know we get that with ISU Corp. They are very quick to respond to any technical support issues or requests for enhancements and with the constantly varying scenarios that we face day to day, it was crucial that we had a company like ISU Corp to be there when we needed it." Sorin B, Development Manager, Maxxam Analystics Inc.

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